13F

Stock

Purple Innovation, Inc.

PRPL · held by 76 managers

Reported value

$44.4M

Holders

76

+0 new · −0 exited

Holders’ est. mark

−$39.9K

Price effect on 6 books still in the name

Largest holder

$32.4M

Coliseum Capital Management, LLC

Notable conviction

Share of each notable manager’s 13F book.

Holder count by quarter

Who holds it

Notable only
InvestorSharesValueEst. markChange
Coliseum Capital Management, LLC46.9M$32.4MHeld
WASATCH ADVISORS LP5.12M$3.53MHeld
Vanguard2.59M$1.79MHeld
BlackRock, Inc.1.05M$725.2KHeld
MILLENNIUM MANAGEMENT LLC937.7K$647.5KHeld
JACOBS LEVY EQUITY MANAGEMENT, INC793.7K$548.1KHeld
Renaissance Technologies768.5K$530.6KHeld
Dynamic Advisor Solutions LLC752.2K$519.4KHeld
Invenomic Capital Management LP625.6K$432KHeld
GEODE CAPITAL MANAGEMENT, LLC625.1K$431.8KHeld
JPMORGAN CHASE & CO583.7K$403.1KHeld
Anson Funds Management LP300K$207.2KHeld
CHARLES SCHWAB INVESTMENT MANAGEMENT INC283.9K$196KHeld
Crumly & Associates Inc.275.6K$190.3KHeld
Stratos Wealth Partners, LTD.273.2K$188.6KHeld
State Street259.8K$179.4KHeld
TUDOR INVESTMENT CORP ET AL150.6K$104K−$36.7KCut−$36.7K
JANE STREET GROUP, LLC150.2K$103.7KHeld
Divisadero Street Capital Management, LP138.6K$95.7KHeld
Citadel132.8K$91.7KHeld
Shay Capital LLC124.1K$85.7KHeld
MML INVESTORS SERVICES, LLC122K$84.2KHeld
GOLDMAN SACHS GROUP INC121.9K$84.2KHeld
XTX Topco Ltd115.4K$79.7KHeld
Midwest Financial Group LLC115K$79.4KHeld
Corient Private Wealth LLC103.5K$71.5KHeld
FIFTH LANE CAPITAL, LP100K$69KHeld
B.O.S.S. Retirement Advisors, LLC100K$69KHeld
NORTHERN TRUST CORP97.2K$67.1KHeld
BRIDGEWAY CAPITAL MANAGEMENT, LLC75K$51.8KHeld
TWO SIGMA ADVISERS, LP72.3K$49.9KHeld
LPL Financial LLC53.5K$36.9KHeld
MAI Capital Management50K$34.5KHeld
Legacy Wealth Managment, LLC/ID43.6K$30.1KHeld
TWO SIGMA INVESTMENTS, LP33.1K$22.9KHeld
WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC30.5K$21KHeld
SHARPEPOINT LLC28.8K$19.9KHeld
Caprock Group, LLC27.4K$18.9KHeld
Qube Research & Technologies Ltd26.4K$18.2KHeld
DAVENPORT & Co LLC25K$17.3KHeld
TWO SIGMA SECURITIES, LLC23.8K$16.4KHeld
Point72 Asset Management, L.P.21.4K$14.8KHeld
UBS Group AG20.3K$14KHeld
GROUP ONE TRADING LLC16.3K$11.3KHeld
Cottage Street Advisors LLC14.3K$9.87KHeld
SIMPLEX TRADING, LLC12.1K$8.35KHeld
OSAIC HOLDINGS, INC.11.4K$7.86KHeld
Clear Harbor Asset Management, LLC10.6K$7.32KHeld
Kesler, Norman & Wride, LLC10K$6.92KHeld
Sterling Investment Counsel, LLC10K$6.91KHeld
Seros Financial, LLC10K$6.91K−$2.44KCut−$2.44K
Crewe Advisors LLC8.85K$6.11KHeld
Tower Research Capital LLC (TRC)6.49K$4.48KHeld
Fidelity5.23K$3.61KHeld
Rockefeller Capital Management L.P.5.03K$3.47KHeld
Global Retirement Partners, LLC2.9K$2KHeld
SageView Advisory Group, LLC2.75K$1.9KHeld
JONES FINANCIAL COMPANIES LLLP2K$1.38KHeld
Optiver Holding B.V.1.59K$1.1KHeld
MORGAN STANLEY1.47K$1.02K−$358Cut−$30.3K
IFP Advisors, Inc844$583−$205Cut−$205
North Star Investment Management Corp.769$531Held
BANK OF AMERICA CORP /DE/620$428−$149Cut−$142
WELLS FARGO & COMPANY/MN413$285Held
Larson Financial Group LLC293$202Held
BNP PARIBAS FINANCIAL MARKETS174$120Held
IFS Advisors, LLC140$96Held
ACADIAN ASSET MANAGEMENT LLC107.8K$73Held
Cambridge Investment Research Advisors, Inc.19.8K$14Held
Virtu Financial LLC13.6K$9Held
SBI Securities Co., Ltd.10$7Held
Arax Advisory Partners5$4Held
BARCLAYS PLC2$2$0Held
CITIGROUP INC1$1Held
CWM, LLC70$0Held
ROYAL BANK OF CANADA401$0Held

Positions as of Q4 2025. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.