13F

Stock

Purple Innovation, Inc.

PRPL · held by 76 managers

Reported value

$44.4M

Holders

76

+0 new · −0 exited

Holders’ est. mark

−$39.9K

Price effect on 6 books still in the name

Largest holder

$32.4M

Coliseum Capital Management, LLC

Notable conviction

Share of each notable manager’s 13F book.

Holder count by quarter

Who holds it

Notable only
InvestorSharesValueEst. markChange
Coliseum Capital Management, LLC46.9M$32.4M—Held
WASATCH ADVISORS LP5.12M$3.53M—Held
Vanguard2.59M$1.79M—Held
BlackRock, Inc.1.05M$725.2K—Held
MILLENNIUM MANAGEMENT LLC937.7K$647.5K—Held
JACOBS LEVY EQUITY MANAGEMENT, INC793.7K$548.1K—Held
Renaissance Technologies768.5K$530.6K—Held
Dynamic Advisor Solutions LLC752.2K$519.4K—Held
Invenomic Capital Management LP625.6K$432K—Held
GEODE CAPITAL MANAGEMENT, LLC625.1K$431.8K—Held
JPMORGAN CHASE & CO583.7K$403.1K—Held
Anson Funds Management LP300K$207.2K—Held
CHARLES SCHWAB INVESTMENT MANAGEMENT INC283.9K$196K—Held
Crumly & Associates Inc.275.6K$190.3K—Held
Stratos Wealth Partners, LTD.273.2K$188.6K—Held
State Street259.8K$179.4K—Held
TUDOR INVESTMENT CORP ET AL150.6K$104K−$36.7KCut−$36.7K
JANE STREET GROUP, LLC150.2K$103.7K—Held
Divisadero Street Capital Management, LP138.6K$95.7K—Held
Citadel132.8K$91.7K—Held
Shay Capital LLC124.1K$85.7K—Held
MML INVESTORS SERVICES, LLC122K$84.2K—Held
GOLDMAN SACHS GROUP INC121.9K$84.2K—Held
XTX Topco Ltd115.4K$79.7K—Held
Midwest Financial Group LLC115K$79.4K—Held
Corient Private Wealth LLC103.5K$71.5K—Held
FIFTH LANE CAPITAL, LP100K$69K—Held
B.O.S.S. Retirement Advisors, LLC100K$69K—Held
NORTHERN TRUST CORP97.2K$67.1K—Held
BRIDGEWAY CAPITAL MANAGEMENT, LLC75K$51.8K—Held
TWO SIGMA ADVISERS, LP72.3K$49.9K—Held
LPL Financial LLC53.5K$36.9K—Held
MAI Capital Management50K$34.5K—Held
Legacy Wealth Managment, LLC/ID43.6K$30.1K—Held
TWO SIGMA INVESTMENTS, LP33.1K$22.9K—Held
WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC30.5K$21K—Held
SHARPEPOINT LLC28.8K$19.9K—Held
Caprock Group, LLC27.4K$18.9K—Held
Qube Research & Technologies Ltd26.4K$18.2K—Held
DAVENPORT & Co LLC25K$17.3K—Held
TWO SIGMA SECURITIES, LLC23.8K$16.4K—Held
Point72 Asset Management, L.P.21.4K$14.8K—Held
UBS Group AG20.3K$14K—Held
GROUP ONE TRADING LLC16.3K$11.3K—Held
Cottage Street Advisors LLC14.3K$9.87K—Held
SIMPLEX TRADING, LLC12.1K$8.35K—Held
OSAIC HOLDINGS, INC.11.4K$7.86K—Held
Clear Harbor Asset Management, LLC10.6K$7.32K—Held
Kesler, Norman & Wride, LLC10K$6.92K—Held
Sterling Investment Counsel, LLC10K$6.91K—Held
Seros Financial, LLC10K$6.91K−$2.44KCut−$2.44K
Crewe Advisors LLC8.85K$6.11K—Held
Tower Research Capital LLC (TRC)6.49K$4.48K—Held
Fidelity5.23K$3.61K—Held
Rockefeller Capital Management L.P.5.03K$3.47K—Held
Global Retirement Partners, LLC2.9K$2K—Held
SageView Advisory Group, LLC2.75K$1.9K—Held
JONES FINANCIAL COMPANIES LLLP2K$1.38K—Held
Optiver Holding B.V.1.59K$1.1K—Held
MORGAN STANLEY1.47K$1.02K−$358Cut−$30.3K
IFP Advisors, Inc844$583−$205Cut−$205
North Star Investment Management Corp.769$531—Held
BANK OF AMERICA CORP /DE/620$428−$149Cut−$142
WELLS FARGO & COMPANY/MN413$285—Held
Larson Financial Group LLC293$202—Held
BNP PARIBAS FINANCIAL MARKETS174$120—Held
IFS Advisors, LLC140$96—Held
ACADIAN ASSET MANAGEMENT LLC107.8K$73—Held
Cambridge Investment Research Advisors, Inc.19.8K$14—Held
Virtu Financial LLC13.6K$9—Held
SBI Securities Co., Ltd.10$7—Held
Arax Advisory Partners5$4—Held
BARCLAYS PLC2$2$0Held
CITIGROUP INC1$1—Held
CWM, LLC70$0—Held
ROYAL BANK OF CANADA401$0—Held

Positions as of Q4 2025. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.