13F

Stock

Purple Innovation, Inc.

PRPL · held by 69 managers

Reported value

$41.9M

Holders

69

+2 new · −9 exited

Holders’ est. mark

−$1.78M

Price effect on 64 books still in the name

Largest holder

$31M

Coliseum Capital Management, LLC

Notable conviction

Share of each notable manager’s 13F book.

Holder count by quarter

Who holds it

Notable only
InvestorSharesValueEst. markChange
Coliseum Capital Management, LLC46.9M$31M−$1.37MCut−$1.37M
WASATCH ADVISORS LP5.07M$3.35M−$148.6KCut−$179.8K
VANGUARD CAPITAL MANAGEMENT LLC2.25M$1.49MHeld
BlackRock, Inc.1.05M$691.3K−$30.6KCut−$33.9K
MILLENNIUM MANAGEMENT LLC848.8K$561.2K−$24.9KCut−$86.3K
Dynamic Advisor Solutions LLC752.2K$497.4K−$22KCut−$22K
Renaissance Technologies677.7K$448.1K−$19.9KCut−$82.6K
GEODE CAPITAL MANAGEMENT, LLC676.1K$447.1K−$18.3KAdded$15.4K
JACOBS LEVY EQUITY MANAGEMENT, INC608.2K$402.1K−$17.8KCut−$145.9K
Invenomic Capital Management LP500K$330.6K−$14.7KCut−$101.4K
JPMORGAN CHASE & CO328.6K$213.1K−$13.8KCut−$190K
VANGUARD FIDUCIARY TRUST CO308.5K$203.9KHeld
Anson Funds Management LP300K$198.4K−$8.79KCut−$8.79K
Crumly & Associates Inc.292.1K$193.1K−$8.08KAdded$2.8K
CHARLES SCHWAB INVESTMENT MANAGEMENT INC287K$189.8K−$8.32KCut−$6.28K
Stratos Wealth Partners, LTD.273.2K$180.6K−$8KCut−$8K
State Street259.8K$171.8K−$7.61KCut−$7.61K
TUDOR INVESTMENT CORP ET AL150.6K$99.6K−$4.41KCut−$4.41K
GOLDMAN SACHS GROUP INC146.3K$96.7K−$3.57KAdded$12.5K
Divisadero Street Capital Management, LP138.6K$91.6K−$4.06KCut−$4.06K
MML INVESTORS SERVICES, LLC132K$87.2K−$3.57KAdded$3.04K
Shay Capital LLC124.1K$82.1K−$3.64KCut−$3.64K
XTX Topco Ltd116.2K$76.8K−$3.38KCut−$2.81K
Midwest Financial Group LLC115K$76K−$3.37KCut−$3.37K
Corient Private Wealth LLC103.5K$68.4K−$3.03KCut−$3.03K
B.O.S.S. Retirement Advisors, LLC100K$66.1K−$2.93KCut−$2.93K
NORTHERN TRUST CORP97.2K$64.3K−$2.85KCut−$2.85K
LPL Financial LLC76.5K$50.6K−$1.57KAdded$13.6K
BRIDGEWAY CAPITAL MANAGEMENT, LLC75K$49.6K−$2.2KCut−$2.2K
Citadel64.8K$42.9K−$1.9KCut−$48.9K
JANE STREET GROUP, LLC64.4K$42.6K−$1.89KCut−$61.1K
Legacy Wealth Managment, LLC/ID57.6K$38.1K−$1.28KAdded$7.97K
UBS Group AG57.5K$38K−$609Added$24K
MAI Capital Management50K$33.1K−$1.46KCut−$1.47K
SIMPLEX TRADING, LLC46.8K$30.9K−$354Added$22.6K
WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC30.5K$20.2K−$893Cut−$893
Vanguard Global Advisers, LLC30K$19.9KHeld
SHARPEPOINT LLC28.8K$19.1K−$845Cut−$845
Caprock Group, LLC27.4K$18.1K−$804Cut−$804
DAVENPORT & Co LLC25K$16.5K−$733Cut−$733
Qube Research & Technologies Ltd24.5K$16.2K−$717Cut−$2.01K
Cottage Street Advisors LLC14.3K$9.46K−$419Cut−$419
Point72 Asset Management, L.P.13.6K$9K−$399Cut−$5.79K
Plan Group Financial, LLC13K$8.6KNew
GROUP ONE TRADING LLC11.7K$7.73K−$342Cut−$3.55K
OSAIC HOLDINGS, INC.10.5K$6.92K−$314Cut−$934
Kesler, Norman & Wride, LLC10K$6.63K−$294Cut−$294
Seros Financial, LLC10K$6.61K−$293Cut−$293
Sterling Investment Counsel, LLC10K$6.61K−$293Cut−$293
Crewe Advisors LLC8.85K$5.85K−$260Cut−$260
JONES FINANCIAL COMPANIES LLLP2K$1.36K−$16Cut−$16
Optiver Holding B.V.1.59K$1.05K−$47Cut−$47
MORGAN STANLEY1.49K$984−$43Cut−$32
Fidelity928$614−$27Cut−$3K
IFP Advisors, Inc844$558−$25Cut−$25
WELLS FARGO & COMPANY/MN413$273−$12Cut−$12
Larson Financial Group LLC293$194−$8Cut−$8
BNP PARIBAS FINANCIAL MARKETS188$124−$5Added$4
IFS Advisors, LLC140$92−$4Cut−$4
ACADIAN ASSET MANAGEMENT LLC50K$32−$2Cut−$41
Virtu Financial LLC32.9K$22$0Added$13
CWM, LLC32$21$21Added$21
Rockefeller Capital Management L.P.30$20−$1Cut−$3.45K
Cambridge Investment Research Advisors, Inc.19.8K$13−$1Cut−$1
SBI Securities Co., Ltd.10$7$0Held
HRT FINANCIAL LP11K$7New
Arax Advisory Partners1$4$3Held
BARCLAYS PLC1$1$0Cut−$1
ROYAL BANK OF CANADA395$0$0Held

Who left

Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.