13F

Stock

Amplify Etf Tr

Ticker not mapped · held by 249 managers

Reported value

$346M

Holders

249

+32 new · −32 exited

Holders’ est. mark

−$41.9M

Price effect on 214 books still in the name

Largest holder

$77.9M

MORGAN STANLEY

Holder count by quarter

Who holds it

Notable only
InvestorSharesValueEst. markChange
MORGAN STANLEY1.56M$77.9M−$11MCut−$10.8M
LPL Financial LLC765.9K$38.1M−$5.42MCut−$19.6M
Gradient Investments LLC518.6K$25.8M−$3.47MCut−$2.02M
WELLS FARGO & COMPANY/MN478.5K$23.8M−$3.07MCut−$843.1K
HighTower Advisors, LLC169.8K$8.46M−$1.2MCut−$1.73M
ENVESTNET ASSET MANAGEMENT INC157.3K$7.83M−$989.8KCut−$119.2K
Cetera Investment Advisers148.3K$7.38M−$1.05MCut−$1.35M
THRYVE WEALTH MANAGEMENT LLC135.2K$6.74M−$946KCut−$866.2K
ROYAL BANK OF CANADA132.9K$6.62M−$864KCut−$329K
Carter Financial Group, INC.128.8K$6.42M−$912KCut−$959.5K
SUSQUEHANNA INTERNATIONAL GROUP, LLP121.2K$6.04M−$419.5KAdded$2.67M
OPPENHEIMER & CO INC101.8K$5.07MNew
Columbus Macro, LLC95.4K$4.75M−$661.6KCut−$565.1K
GERBER, LLC89.7K$4.47M−$635.2KCut−$633.6K
COMMONWEALTH EQUITY SERVICES, LLC83.4K$4.15M−$565KCut−$387.4K
Mattson Financial Services, LLC80.1K$3.99M−$543.4KCut−$377.5K
NWAM LLC78.6K$3.92M−$556.5KCut−$636.4K
LEAVELL INVESTMENT MANAGEMENT, INC.76K$3.78M−$537.7KCut−$1.04M
MML INVESTORS SERVICES, LLC67.9K$3.38M−$480.6KCut−$1.39M
&PARTNERS64.5K$3.21M−$314.1KAdded$688.6K
Qube Research & Technologies Ltd60.6K$3.02M−$283.8KAdded$739.8K
Financial Engines Advisors L.L.C.54.3K$2.71M−$384.8KCut−$405.8K
Baird Financial Group, Inc.53.8K$2.68M−$117.1KAdded$1.74M
NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO53.1K$2.65M−$153.6KAdded$1.41M
WMG Financial Advisors, LLC50.7K$2.53M−$332.6KCut−$145.1K
Eagle Strategies LLC47.8K$2.38M−$338.1KCut−$2.02M
SEI INVESTMENTS CO47.3K$2.36M−$334.7KCut−$334.7K
D. E. Shaw & Co., Inc.47.2K$2.35M−$334KCut−$2.06M
Merit Financial Group, LLC45.1K$2.25M−$319.6KCut−$394.6K
GTS SECURITIES LLC43.9K$2.18MNew
IFP Advisors, Inc42.3K$2.11M−$194.5KAdded$544.9K
JANE STREET GROUP, LLC41.2K$2.05M−$186.4KAdded$553.4K
STIFEL FINANCIAL CORP36K$1.79M−$255.4KCut−$2.07M
Wealthfront Advisers LLC32.2K$1.6M−$227.7KCut−$1.27M
Quattro Advisors LLC31.6K$1.57M−$223.7KCut−$228.6K
Strategic Wealth Investment Group, LLC29.7K$1.48M−$210.1KCut−$235.1K
B & T Capital Management DBA Alpha Capital Management29.1K$1.45M−$78.1KAdded$822.8K
RAYMOND JAMES FINANCIAL INC28.7K$1.43M−$197.5KCut−$157.5K
Moran Wealth Management, LLC27.5K$1.37M−$121.2KAdded$396K
Vise Technologies, Inc.24K$1.36M$0Held
NTV Asset Management LLC25.5K$1.27M−$178.9KCut−$167.5K
Western Wealth Management, LLC25.3K$1.26M−$177.3KCut−$165K
Sovran Advisors, LLC21.1K$1.25M−$101KCut−$325.8K
Brookstone Capital Management24.8K$1.24M−$175.7KCut−$923.2K
CWM, LLC23.8K$1.19M$1.19MAdded$1.19M
Rockefeller Capital Management L.P.23.7K$1.18M−$67.6KAdded$637.6K
U.S. Capital Wealth Advisors, LLC23.6K$1.17M−$127.4KAdded$151K
Orion Porfolio Solutions, LLC22.5K$1.12M−$159.6KCut−$3.04M
Kaizen Financial Strategies19.1K$1.12M$34.4KAdded$28.7K
Bank of New York Mellon Corp22.4K$1.12M−$158.8KCut−$192.4K
Kestra Advisory Services, LLC22.2K$1.11M−$146.7KCut−$70.6K
Dynamic Advisor Solutions LLC19.3K$963.3K−$136.9KCut−$137.9K
Mariner, LLC19.2K$954.7K−$135.7KCut−$322.8K
FOUNDATIONS INVESTMENT ADVISORS, LLC18K$896.5K−$127.4KCut−$2.23M
Traction Financial Partners, LLC17.2K$859K−$114.5KCut−$60.7K
VestGen Advisors, LLC12.8K$816.9K$91KAdded$67.8K
Steward Partners Investment Advisory, LLC16.2K$807.8K−$114.8KCut−$284.4K
Kingsview Wealth Management, LLC16.2K$807K−$114.7KCut−$141.2K
MATAURO, LLC16.1K$801.2K−$113.9KCut−$175.8K
StoneX Group Inc.16K$798.8K−$107.1KCut−$61.7K
Summit Financial, LLC15.9K$789.6KNew
UBS Group AG15.4K$769.5K−$109.4KCut−$288.1K
WEALTH ENHANCEMENT ADVISORY SERVICES, LLC15K$755.1K−$180.1KCut−$1.14M
Stelac Advisory Services LLC15K$746.6K−$54.6KAdded$307.9K
Cedrus Wealth Group LLC14.4K$719.7K−$92.8KCut−$25.7K
LRI Investments, LLC14.3K$711.4KNew
Bison Wealth, LLC11K$709.6K$141.1KAdded$141.1K
WealthPlan Investment Management, LLC14.1K$703.9KNew
Creative Planning14.1K$700.2K−$99.6KCut−$113.9K
Stratos Wealth Partners, LTD.13.8K$688.8K−$94.4KCut−$70K
Private Advisor Group, LLC13.7K$680.1K−$96.6KCut−$933.8K
Independent Advisor Alliance12.7K$632.1KNew
Arax Advisory Partners12.1K$602.4K−$70KCut−$210K
Visionary Wealth Advisors11.7K$580.5K−$76.2KCut−$31.4K
DIVERSIFY WEALTH MANAGEMENT, LLC9.78K$563.9KNew
FSA Investment Group, LLC11.2K$559.9KNew
Envestnet Portfolio Solutions, Inc.11.1K$552.5K−$72.1KCut−$26.8K
ROMAN BUTLER FULLERTON & CO10.1K$538.7K−$90KCut−$130.7K
Banco Santander, S.A.10.8K$538.4K−$55.6KAdded$92K
ARBOR CAPITAL MANAGEMENT INC /ADV8.91K$504.2K−$39.7KCut−$63.9K
Freedom Financial Partners LLC9.97K$496.6K−$69KCut−$57.5K
Avior Wealth Management, LLC8.77K$436.6K−$43.8KAdded$84.9K
NATIONS FINANCIAL GROUP INC, /IA/ /ADV8.57K$427.1K−$60.7KCut−$70.8K
New England Private Wealth Advisors LLC8.55K$426K−$60.5KCut−$60.5K
Paladin Wealth, LLC8.47K$421.9K−$44KAdded$68.1K
KESTRA PRIVATE WEALTH SERVICES, LLC8.4K$418.5K−$54.6KCut−$20.2K
CREATIVE FINANCIAL DESIGNS INC /ADV8.09K$402.7K−$56.6KCut−$52.2K
Integrated Wealth Concepts LLC8.02K$399.3KNew
Focus Partners Wealth7.9K$393.3K−$55.9KCut−$55.9K
PCG Wealth Advisors, LLC7.87K$392.1K−$55.7KCut−$114.8K
Allworth Financial LP7.58K$377.3K−$53.3KCut−$50.8K
ARQ WEALTH ADVISORS, LLC7.26K$361.8KNew
JAMES INVESTMENT RESEARCH, INC.6.91K$344.3K−$48.9KCut−$377.7K
Emerald Advisors, LLC6.83K$340.4K−$47.2KCut−$39.1K
MAI Capital Management6.75K$336.2K−$47.8KCut−$47.8K
Quantinno Capital Management LP6.7K$333.5K−$47.1KCut−$44.8K
GREAT VALLEY ADVISOR GROUP, INC.6.51K$324.3K−$35.1KAdded$41.3K
ARWA LLC5.99K$322KNew
PW ADVISORS, LLC \ FL6.41K$319.5K−$45.4KCut−$2.63M
CreativeOne Wealth, LLC6.37K$317.1K−$44KCut−$36.8K
OSAIC HOLDINGS, INC.6.35K$316.4K−$44.9KCut−$100.3K
Fund Advisors of America Inc/FL6.12K$305K−$43.4KCut−$45.1K
RFG Advisory, LLC6.07K$302.2KNew
Atria Investments, Inc5.91K$294.5K−$38.5KCut−$15.1K
Rollins Financial Advisors, LLC5.81K$289.2K−$41.1KCut−$85.7K
Tradition Wealth Management, LLC5.8K$289.1K−$41.1KCut−$41.1K
Arkadios Wealth Advisors5.68K$283K−$28.9KAdded$50.2K
Brown Financial Advisors5.61K$279.4K−$39KCut−$34.3K
Equitable Holdings, Inc.4.9K$278.9K$0Cut−$130.2K
Ashton Thomas Private Wealth, LLC5.58K$278.2K−$39.4KCut−$38.8K
Apella Capital, LLC4.56K$276.8K$15.4KAdded$44.4K
Focus Partners Advisor Solutions, LLC5.54K$275.9KNew
Cyndeo Wealth Partners, LLC5.53K$275.6K−$38.4KCut−$33.1K
NBC SECURITIES, INC.5.49K$273.4K−$37.2KCut−$25.5K
TRUIST FINANCIAL CORP5.47K$272.4K−$38.7KCut−$65.9K
Fiduciary Alliance LLC4.61K$270.1K$7.7KAdded$989
IHT Wealth Management, LLC5.39K$268.3K−$37.1KCut−$30K
Corient Private Wealth LLC5.35K$266.5K−$39KCut−$162.6K
Fulton Bank, N.A.5.3K$264.1K−$37.5KCut−$37.5K
Capital Investment Advisory Services, LLC5.11K$254.6K−$36.2KCut−$78.8K
Maridea Wealth Management LLC5.04K$251.3KNew
HCR Wealth Advisors5.01K$249.8K−$35.5KCut−$35.5K
GLENMEDE TRUST CO NA4.95K$246.6K−$35KCut−$35K
J.W. COLE ADVISORS, INC.4.9K$244K−$30.7KCut−$147.2K
Advisory Services Network, LLC4.53K$225.7K−$28.4KCut−$2.16K
TITLEIST ASSET MANAGEMENT, LLC4.5K$224.1KNew
SFMG, LLC4.33K$215.6K−$30.6KCut−$30.6K
EP Wealth Advisors, LLC4.3K$214.1K−$30.4KCut−$34.8K
Lido Advisors, LLC4.25K$211.8KNew
GAMMA Investing LLC4.17K$207.8K−$29.5KCut−$29.5K
North Star Investment Management Corp.3.46K$172.1K−$24.5KCut−$24.5K
HALBERT HARGROVE GLOBAL ADVISORS, LLC3.17K$158K−$22.5KCut−$23.7K
Smartleaf Asset Management LLC3.15K$149.1K−$28.6KCut−$12.6K
US BANCORP \DE\2.89K$144.1K−$20.3KCut−$19.2K
Aptus Capital Advisors, LLC2.88K$143.5K−$3.63KAdded$114.4K
AdvisorNet Financial, Inc2.64K$131.7K−$18.7KCut−$35.5K
Farther Finance Advisors, LLC2.55K$127.5K−$16.3KCut−$6.18K
PNC Financial Services Group, Inc.2.54K$126.3K−$17KCut−$9.99K
JPMORGAN CHASE & CO2.51K$118.9K−$23.9KCut−$603.4K
FIFTH THIRD BANCORP2.29K$114.3KNew
Atlantic Union Bankshares Corp2.29K$114.1K−$16.2KCut−$25.7K
Manchester Capital Management LLC2.01K$100.1K−$12.8KCut−$2.85K
Meramec Financial Planners, LLC1.48K$90.5K$9.84KAdded$9.84K
Geneos Wealth Management Inc.1.69K$84.1K−$11.9KCut−$58.1K
BANK OF MONTREAL /CAN/1.68K$83.5K−$11.9KCut−$13.7K
MATHER GROUP, LLC.1.39K$69.3KNew
Crewe Advisors LLC1.35K$67.5K−$9.59KCut−$9.59K
SIMPLEX TRADING, LLC1.19K$59.3K−$8.43KCut−$29.2K
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC1.18K$58.5K−$8.32KCut−$8.32K
Rosenberg Matthew Hamilton1.07K$53.4K−$7.58KCut−$7.58K
Spire Wealth Management1.06K$52.8K−$7.5KCut−$10.5K
AE Wealth Management LLC1.03K$51.5K−$7.32KCut−$8.8K
AlphaCore Capital LLC1.01K$50.3K−$7.15KCut−$35.6K
HARBOUR INVESTMENTS, INC.925$46.1K−$4.27KAdded$11.8K
SIGNATUREFD, LLC865$43.1K−$4KAdded$10.9K
Capital Advisor Network LLC812$40.4KHeld
BOKF, NA784$39.1K−$5.55KCut−$5.55K
Clearstead Advisors, LLC761$37.9K−$5.39KCut−$5.38K
Rossby Financial, LCC645$32.2K−$4.46KCut−$4.36K
BNP PARIBAS FINANCIAL MARKETS646$32.2K−$4.57KCut−$4.57K
Asset Dedication, LLC643$32K−$4.55KCut−$4.55K
Cassaday & Co Wealth Management LLC630$31.4KNew
DHJJ Financial Advisors, Ltd.626$31.2K−$4.43KCut−$4.43K
Federation des caisses Desjardins du Quebec623$31K−$4.41KCut−$4.41K
Jackson, Grant Investment Advisers, Inc.590$29.4K−$4.17KCut−$4.17K
GROUP ONE TRADING LLC567$28.2KNew
Sound Income Strategies, LLC524$26.2K−$8.31KCut−$27.3K
GUARDIAN WEALTH ADVISORS, LLC / NC512$25.5KNew
Copia Wealth Management497$24.8K−$3.52KCut−$15.5K
Ancora Advisors LLC495$24.7K−$3.51KCut−$3.5K
Destiny Wealth Partners, LLC470$23.4KNew
Synergy Investment Management, LLC451$22.5KNew
Park Place Capital Corp447$22.3KNew
GODSEY & GIBB, INC442$22K−$3.13KCut−$3.13K
Parallel Advisors, LLC438$21.8K−$1.62KAdded$8.84K
MCF Advisors LLC436$21.7K−$1.42KAdded$10.3K
ROTHSCHILD INVESTMENT LLC432$21.5K−$3.06KCut−$3.06K
Opal Wealth Advisors, LLC425$21.2KNew
BARTLETT & CO. WEALTH MANAGEMENT LLC335$20.6K$1.5KAdded$1.5K
BlackRock, Inc.383$19.1K−$74Added$18.5K
SJS Investment Consulting Inc.381$19K−$2.61KCut−$1.96K
Team Financial Group, LLC359$17.9K−$2.54KCut−$2.54K
Elevated Capital Advisors, LLC349$17.4K−$2.47KCut−$2.47K
Innovative Asset Advisors Group, LLC319$15.9KHeld
Sunbelt Securities, Inc.299$14.9K−$2.14KCut−$2.26K
Center for Financial Planning, Inc.281$14KNew
Tidemark, LLC257$12.8K−$1.82KCut−$1.82K
Strategic Wealth Partners, Ltd.235$11.7K−$1.66KCut−$1.66K
Financial Life Planners227$11.3KNew
Hillsdale Investment Management Inc.220$11K−$1.56KCut−$1.56K
Cedar Mountain Advisors, LLC212$10.5K−$1.5KCut−$1.5K
Financial Perspectives, Inc203$10.1K−$1.44KCut−$1.44K
CoreCap Advisors, LLC202$10.1K−$1.43KCut−$1.43K
Main Street Group, LTD200$9.96KNew
Harbor Asset Planning, Inc.194$9.66K−$1.4KCut−$1.3K
Blue Trust, Inc.163$8.12K−$1.15KCut−$1.15K
BIRCHBROOK, INC.150$7.47K−$1.06KCut−$1.06K
PRIVATE TRUST CO NA139$7.46K−$452Cut−$27.4K
GILL CAPITAL PARTNERS, LLC149$7.42KNew
ARMSTRONG ADVISORY GROUP, INC143$7.12K−$1.01KCut−$1.01K
Frazier Financial Advisors, LLC131$6.52K−$864Cut−$366
THURSTON, SPRINGER, MILLER, HERD & TITAK, INC.127$6.34K−$659Added$1.09K
EVOLUTION WEALTH MANAGEMENT INC.126$6.28K−$892Cut−$892
MCGUIRE CAPITAL ADVISORS INC122$6.08K−$864Cut−$864
High Point Wealth Management, LLC120$5.95K−$848Cut−$798
Acumen Wealth Advisors, LLC119$5.93K−$842Cut−$1.07K
Moisand Fitzgerald Tamayo, LLC118$5.88K−$836Cut−$836
BELLEVUE ASSET MANAGEMENT, LLC116$5.82K−$778Cut−$778
CENTRAL TRUST Co115$5.73KNew
Nemes Rush Group LLC101$5.03K−$715Cut−$715
Westside Investment Management, Inc.100$4.98K−$708Cut−$708
Dunhill Financial, LLC100$4.98K−$708Cut−$708
Kilter Group LLC100$4.98K−$708Cut−$708
Janney Montgomery Scott LLC96.4K$4.8K−$656Cut−$469
Strategic Advocates LLC95$4.73K−$734Cut−$33.9K
O'SHAUGHNESSY ASSET MANAGEMENT, LLC91$4.53KNew
Advocate Investing Services LLC90$4.48K−$637Cut−$637
Prestige Wealth Management Group LLC90$4.48K−$638Cut−$638
Financial Network Wealth Advisors LLC87$4.34K−$615Cut−$2.04K
Strive Financial Group ,LLC83$4K−$722Cut−$722
TOTH FINANCIAL ADVISORY CORP75$3.74K−$531Cut−$531
Trust Co71$3.54K−$502Cut−$502
Cambridge Investment Research Advisors, Inc.67.1K$3.34K−$476Cut−$631
NATIONAL BANK OF CANADA /FI/67$3.33K−$121Added$2.37K
TD Waterhouse Canada Inc.60$2.98K−$430Cut−$430
ASSETMARK, INC49$2.44K−$347Cut−$347
Root Financial Partners, LLC49$2.44K−$346Cut−$346
HRT FINANCIAL LP44.8K$2.23K−$48Added$1.84K
ELEVATION WEALTH PARTNERS, LLC41$2.04K−$290Cut−$290
FLOW TRADERS U.S. LLC40.3K$2.01KNew
CX Institutional39.3K$1.96K−$234Added$78
Fourth Dimension Wealth, LLC29$1.44K−$206Cut−$206
Golden State Wealth Management, LLC28$1.4K−$198Cut−$28.6K
Godfrey Financial Associates, Inc.25$1.25K−$177Cut−$177
Legacy Wealth Managment, LLC/ID24$1.2K−$170Cut−$170
KELLEHER FINANCIAL ADVISORS18$1.03K$4Added$4
KERR FINANCIAL PLANNING Corp15$875$112Added$61
Bogart Wealth, LLC15$747−$106Cut−$106
HOEY INVESTMENTS, INC11$548−$78Cut−$78
Biltmore Family Office, LLC10$498−$71Cut−$71
Cheviot Value Management, LLC7$368−$102Cut−$102
First PREMIER Bank2.02K$101−$14Cut−$14
Forum Finance Group S.A.1.75K$71Held
HUNTINGTON NATIONAL BANK1$50−$7Cut−$7
Strategic Wealth Advisors LLC175$8−$1Cut−$1
HAZLETT, BURT & WATSON, INC.139$7−$1Cut−$1
Ball & Co Wealth Management Inc.107$5−$1Cut−$1
Smithfield Trust Co25$1$0Held
HANTZ FINANCIAL SERVICES, INC.11$1$0Held

Who left

Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.