13F

Investor

Prentice Wealth Management LLC

CIK 0001864229 · filed 2026-04-17 · SEC filing

13F book

$443.2M

Positions

115

4 new · 2 sold

Largest name

14.6%

Ishares Tr

Est. mark

−$7.98M

Price effect on 111 names still held. Flow $13.5M.
NameTickerSharesValueWeightEst. markChange
Ishares Tr651.8K$64.7M14.6%−$369.2KAdded$4.25M
Vanguard Index Fds123K$39.5M8.9%−$1.78MCut−$31M
Vanguard Intl Equity Index F282.6K$39.1M8.8%−$769.1KAdded−$499.8K
Schwab Us Tips Etf1.03M$27.4M6.2%$123.4KCut−$2.18M
Franklin Templeton Etf Tr1.01M$24.4M5.5%−$161.1KAdded$10.1M
Invesco Exchange Traded Fd T138.9K$16M3.6%−$405.7KCut−$1.25M
Select Sector Spdr Tr380.8K$15.5M3.5%$33.3KAdded$12.7M
J P Morgan Exchange Traded F241.7K$13.7M3.1%−$135.3KCut−$688.4K
Franklin Templeton Etf Tr584K$13.4M3.0%−$244.7KAdded−$215.6K
Vanguard Whitehall Fds139.5K$13.1M3.0%$591.5KCut−$2.07M
Litman Gregory Fds Tr435.7K$13.1M3.0%New
Fidelity Covington Trust236.5K$13.1M2.9%−$343KCut−$1.69M
Vanguard Specialized Funds46.5K$10M2.3%−$219.6KCut−$226K
Ishares Inc255.9K$8.8M2.0%New
Franklin Templeton Etf Tr289.2K$7.17M1.6%−$20.8KAdded$699.8K
Putnam Etf Trust484.8K$5.59M1.3%New
J P Morgan Exchange Traded F108.4K$5.4M1.2%−$45.5KCut−$950.3K
Capital Grp Fixed Incm Etf T207.4K$5.25M1.2%−$27.4KAdded$883.4K
Apple Inc.AAPL20K$5.07M1.1%−$360.9KCut−$543.3K
Blackrock Etf Trust Ii216.3K$4.76M1.1%−$43.3KCut−$98.4K
Goldman Sachs Group Inc5K$4.23M1.0%−$165KCut−$166.8K
Dbx Etf Tr60.9K$3.64M0.8%−$233KCut−$543K
Microsoft CorpMSFT9.36K$3.46M0.8%−$1.06MCut−$1.12M
Schwab Strategic Tr108.5K$3.36M0.8%$96.5KCut$81.7K
Broadcom Inc.AVGO10K$3.1M0.7%−$367KCut−$387.1K
Vanguard Intl Equity Index F57.4K$3.1M0.7%$16.7KCut−$60.2K
Spdr Series Trust125K$3.1M0.7%−$17.5KCut−$131.6K
Nvidia CorpNVDA16.4K$2.86M0.6%−$173.4KAdded$186.4K
Jpmorgan Chase & Co.9.19K$2.7M0.6%−$257.8KCut−$284.2K
J P Morgan Exchange Traded F51.8K$2.59M0.6%−$26.4KCut−$1.1M
Exxon Mobil Corp14.2K$2.41M0.5%$699.4KCut$589.4K
Berkshire Hathaway Inc Del4.57K$2.19M0.5%−$106.9KAdded−$100.2K
RTX CorpRTX11.3K$2.18M0.5%$107.2KCut$54.9K
Alphabet Inc6.4K$1.84M0.4%−$162.9KCut−$216.7K
Amazon Com IncAMZN8.52K$1.78M0.4%−$192.2KCut−$242.5K
Morgan Stanley Etf Trust35.6K$1.77M0.4%−$10.6KCut−$86.6K
Ishares Tr26.9K$1.73M0.4%−$17.2KAdded$35.6K
International Business Machs6.88K$1.67M0.4%−$369.3KAdded−$364.7K
Select Sector Spdr Tr36K$1.65M0.4%$115.2KCut$112K
Ishares Tr16.1K$1.54M0.3%−$11.6KCut−$12.1K
Visa Inc.V4.76K$1.44M0.3%−$230.6KCut−$277.2K
AbbVie Inc.ABBV6.59K$1.43M0.3%−$72.5KAdded−$71.2K
Walmart Inc.WMT11.5K$1.42M0.3%$147.4KCut−$64K
Johnson & JohnsonJNJ5.56K$1.36M0.3%$208.4KCut$175.9K
Eli Lilly & CoLLY1.37K$1.26M0.3%−$212.2KCut−$232.6K
Meta Platforms, Inc.META2.18K$1.25M0.3%−$191.1KAdded−$185.4K
Merck & Co., Inc.MRK10.1K$1.22M0.3%$152.4KCut$130.3K
Costco Whsl Corp New1.22K$1.21M0.3%$163.3KCut−$208.3K
Ameriprise Finl Inc2.7K$1.2M0.3%−$124.1KCut−$163.8K
Nextera Energy Inc11.8K$1.1M0.2%$149.2KCut$110.2K
Mastercard IncMA2.13K$1.07M0.2%−$152KCut−$381.5K
Ishares Tr12K$1.06M0.2%−$12.8KCut−$221.7K
Spdr Series Trust13.1K$1.04M0.2%−$41.1KAdded$53.1K
Ge Aerospace3.3K$936.2K0.2%−$80KCut−$83.7K
Chevron Corp NewCVX4.51K$933.7K0.2%$245.9KCut$236.5K
Alphabet Inc3.2K$918.7K0.2%−$86.3KHeld
Bank America Corp18.3K$890.6K0.2%−$114.2KCut−$117.4K
Cisco Sys Inc11.4K$887.5K0.2%$6.4KCut−$5.23K
Coca Cola CoKO10.5K$796.9K0.2%$64.3KCut$52.6K
Unitedhealth Group IncUNH2.92K$791.4K0.2%−$171.8KAdded−$161.6K
Procter And Gamble CoPG5.44K$785.3K0.2%$6.12KAdded$9.3K
Home Depot, Inc.HD2.38K$783.4K0.2%−$35.9KAdded−$28.7K
Oracle Corp5.32K$782.6K0.2%−$250.7KAdded−$239.5K
Mcdonalds CorpMCD2.44K$759.9K0.2%$12.6KCut$8.03K
Linde PlcLIN1.49K$740.2K0.2%$103KAdded$107K
Wells Fargo Co New9.29K$739.8K0.2%−$126.3KCut−$133.9K
Verizon Communications IncVZ14.5K$727.9K0.2%$137.3KCut$95K
Pepsico IncPEP4.69K$727.7K0.2%$55.2KCut$53.4K
Blackstone Inc.BX6.26K$719.4K0.2%−$241.8KAdded−$232.6K
Booking Holdings Inc.BKNG155$652.6K0.1%−$176.3KAdded−$172.1K
Disney Walt Co6.56K$632.3K0.1%−$113.3KAdded−$108.8K
Tesla, Inc.TSLA1.69K$626.8K0.1%−$131.5KCut−$132.4K
Philip Morris Intl Inc3.75K$619.2K0.1%$18.4KAdded$21.9K
Salesforce, Inc.CRM3.27K$611.2K0.1%−$251.6KAdded−$240.8K
Netflix IncNFLX6.23K$598.7K0.1%$14.3KAdded$39.1K
At&T Inc19.5K$565.8K0.1%$81KCut$73.5K
Abbott LabsABT5.33K$547.7K0.1%−$119.5KAdded−$114.4K
Vanguard Mun Bd Fds7.04K$529.4K0.1%−$2.79KAdded$28K
GE Vernova Inc.GEV597$521.1K0.1%$130.9KCut$129K
Qualcomm Inc4.01K$517.1K0.1%−$167.8KAdded−$161.8K
Honeywell Intl Inc2.28K$515.6K0.1%$70.2KAdded$73.1K
Palantir Technologies Inc.PLTR3.39K$495.4K0.1%−$103.4KAdded−$88.6K
Applied Matls Inc1.43K$488.8K0.1%$121.3KCut$115.4K
Select Sector Spdr Tr3K$485.4K0.1%$19.8KCut−$14.3K
Caterpillar IncCAT614$435K0.1%$83.3KCut$74.7K
Accenture Plc Ireland2.14K$424.1K0.1%−$144.5KAdded−$129.6K
M & T Bk Corp2.04K$422.7K0.1%$10.7KHeld
Ishares Tr640$418.1K0.1%−$20.3KHeld
L3harris Technologies Inc1.12K$387.4K0.1%$57.4KAdded$59.1K
Constellation Brands, Inc.STZ2.55K$382.4K0.1%$30.7KCut$16.3K
Lockheed Martin CorpLMT627$379K0.1%$74.6KAdded$80K
Intuit Inc.INTU876$378.8K0.1%−$195.5KAdded−$184.3K
Vanguard Index Fds619$369.9K0.1%−$18KAdded−$12K
Allstate Corp1.77K$367K0.1%−$1.48KCut−$35.2K
Micron Technology IncMU1.08K$366.6K0.1%$56.9KCut−$208.3K
Vertiv Holdings CoVRT1.4K$350.8K0.1%$123.2KAdded$125.5K
Intuitive Surgical IncISRG734$338.4K0.1%−$76.1KAdded−$70.5K
Advanced Micro Devices IncAMD1.56K$317.1K0.1%−$16.7KCut−$23.8K
Lowes Cos Inc1.33K$315.4K0.1%−$6.51KCut−$14.5K
Citigroup Inc2.64K$299.3K0.1%−$8.62KCut−$35.9K
Enpro Inc.NPO1.19K$299.3K0.1%$43.6KCut$30.8K
Paychex IncPAYX3.23K$297.2K0.1%−$39.1KAdded$78.7K
Amgen IncAMGN837$294.5K0.1%$20.5KCut$7.78K
Snowflake Inc.SNOW1.95K$294.1K0.1%−$133.7KCut−$156.2K
Carlyle Group Inc5.87K$284K0.1%−$62.4KAdded−$60.2K
J P Morgan Exchange Traded F5.32K$269.4K0.1%$87Cut−$2.11M
Jacobs Solutions Inc.J2.06K$261.9K0.1%−$10.7KCut−$33.5K
BlackRock, Inc.BLK269$258.7K0.1%−$29.2KHeld
Sherwin Williams CoSHW729$233.7K0.1%−$2.54KCut−$2.86K
Select Sector Spdr Tr4.52K$226K0.1%$20.9KCut−$3.21K
Danaher Corporation1.17K$221.5K0.1%−$45.9KCut−$56.7K
ServiceNow, Inc.NOW2.11K$220.3K0.1%−$92.3KAdded−$70.3K
Ishares Core 30 70 Con5.52K$220.1K0.1%−$1.2KAdded$18.9K
Texas Instrs Inc1.1K$213.9K0.0%$22.8KCut$10.4K
Mondelez Intl Inc3.62K$208.4K0.0%New

Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.