Investor
MORRIS FINANCIAL CONCEPTS, INC.
CIK 0001387386 · filed 2026-04-17 · SEC filing
13F book
$294.6M
Positions
195
6 new · 4 sold
Largest name
13.5%
Ishares Tr
Est. mark
−$4.49M
Price effect on 189 names still held. Flow $13.5M.
| Name | Ticker | Shares | Value | Weight | Est. mark | Change |
|---|---|---|---|---|---|---|
| Ishares Tr | — | 60.7K | $39.7M | 13.5% | −$1.9M | Added−$1.38M |
| Schwab Strategic Tr | — | 1.47M | $37.6M | 12.8% | −$1.81M | Added−$733.9K |
| Ishares Tr | — | 204K | $18.5M | 6.3% | $208.8K | Added$1.01M |
| Ishares Tr | — | 124.9K | $15.5M | 5.3% | $505.3K | Added$824.8K |
| Vanguard Bd Index Fds | — | 147.4K | $11.6M | 3.9% | −$39.1K | Added$3.86M |
| Ishares Tr | — | 127.6K | $10.5M | 3.6% | −$29.4K | Added$795.4K |
| Schwab Strategic Tr | — | 315.6K | $9.18M | 3.1% | $185.4K | Added$378K |
| Ishares Tr | — | 188.9K | $9.16M | 3.1% | −$52.6K | Added$309.7K |
| Ishares Tr | — | 78.7K | $8.69M | 2.9% | $18.5K | Added$202.3K |
| Dimensional Etf Trust | — | 199.5K | $7.75M | 2.6% | −$145.6K | Cut−$323.5K |
| Spdr S&P 500 Etf Tr | — | 9.26K | $6.02M | 2.0% | −$292.5K | Cut−$353.2K |
| Dimensional Etf Trust | — | 151K | $5.08M | 1.7% | $103K | Added$436.2K |
| Ishares Tr | — | 41.2K | $4.66M | 1.6% | −$418.2K | Held |
| Dimensional Etf Trust | — | 119.5K | $4.27M | 1.4% | $129.9K | Added$1.3M |
| Ishares Tr | — | 19.7K | $4.16M | 1.4% | −$18K | Added−$5.95K |
| Dimensional Etf Trust | — | 57.3K | $3.58M | 1.2% | $154.8K | Added$411.3K |
| Dimensional Etf Trust | — | 83.4K | $3.29M | 1.1% | $119.6K | Added$131.4K |
| Dimensional Etf Trust | — | 42.9K | $3.05M | 1.0% | $59.1K | Added$231.9K |
| Jpmorgan Chase & Co. | — | 10.2K | $3M | 1.0% | −$274.1K | Added−$149.7K |
| Tesla, Inc. | TSLA | 7.59K | $2.82M | 1.0% | −$591.6K | Held |
| Ishares Tr | — | 28.5K | $2.77M | 0.9% | $31.4K | Cut−$132.7K |
| American Centy Etf Tr | — | 22.9K | $2.54M | 0.9% | −$13.2K | Added$71.1K |
| Dimensional Etf Trust | — | 73.6K | $2.49M | 0.8% | $74K | Added$621.9K |
| Vanguard Index Fds | — | 3.87K | $2.31M | 0.8% | −$106.7K | Added$52.3K |
| Dimensional Etf Trust | — | 43.7K | $2.3M | 0.8% | $98K | Added$606.8K |
| Vanguard Scottsdale Fds | — | 27.3K | $2.26M | 0.8% | −$24.1K | Added$246.1K |
| Apple Inc. | AAPL | 8.64K | $2.19M | 0.7% | −$142.3K | Added$52.7K |
| Dimensional Etf Trust | — | 80.8K | $2.15M | 0.7% | $10.7K | Added$375.6K |
| Dimensional Etf Trust | — | 44.3K | $1.87M | 0.6% | −$13.5K | Added$180.3K |
| Ishares Inc | — | 24.8K | $1.73M | 0.6% | $58.3K | Added$182.4K |
| American Centy Etf Tr | — | 19K | $1.61M | 0.5% | $47K | Added$77.7K |
| Ishares Tr | — | 19.7K | $1.54M | 0.5% | $17.4K | Cut−$158.4K |
| Ishares Tr | — | 9.91K | $1.54M | 0.5% | −$127.1K | Cut−$174.8K |
| Ishares Tr | — | 4.28K | $1.53M | 0.5% | −$72.3K | Cut−$87.9K |
| Eli Lilly & Co | LLY | 1.64K | $1.5M | 0.5% | −$253.3K | Cut−$797.1K |
| Ishares Tr | — | 5.8K | $1.44M | 0.5% | $10.6K | Added$20.3K |
| Dimensional Etf Trust | — | 29.8K | $1.43M | 0.5% | −$2.02K | Added$39.4K |
| Dimensional Etf Trust | — | 41.6K | $1.41M | 0.5% | $51.6K | Cut$50.1K |
| Ishares Tr | — | 7.3K | $1.38M | 0.5% | $61.2K | Cut$34.9K |
| Dimensional Etf Trust | — | 33.5K | $1.38M | 0.5% | −$27.2K | Added$871.9K |
| Ishares Tr | — | 51.8K | $1.3M | 0.4% | $10.1K | Added$39.8K |
| Ishares Tr | — | 21.7K | $1.23M | 0.4% | $45.1K | Cut−$29.5K |
| Vanguard Whitehall Fds | — | 12.8K | $1.21M | 0.4% | $50.3K | Added$139.6K |
| Dimensional Etf Trust | — | 26.7K | $1.21M | 0.4% | −$44.9K | Cut−$54.5K |
| Exxon Mobil Corp | — | 7.02K | $1.19M | 0.4% | $320.4K | Added$409.6K |
| Microsoft Corp | MSFT | 3.14K | $1.16M | 0.4% | −$356.1K | Cut−$358.1K |
| Dimensional Etf Trust | — | 33.5K | $1.16M | 0.4% | $49.2K | Cut−$72.5K |
| Ishares Tr | — | 23.1K | $1.07M | 0.4% | −$7.89K | Added$18.3K |
| Ishares Tr | — | 8.23K | $975.2K | 0.3% | $39K | Cut−$31.8K |
| Ishares Tr | — | 8.45K | $940.7K | 0.3% | −$21.5K | Cut−$61.8K |
| Alphabet Inc | — | 2.86K | $823.6K | 0.3% | −$66.6K | Added$4.45K |
| Ishares Tr | — | 11.1K | $750.9K | 0.3% | $17K | Cut$12.5K |
| Ishares Tr | — | 5.68K | $749.9K | 0.3% | −$39K | Added$117 |
| Walmart Inc. | WMT | 5.87K | $730K | 0.2% | $56.1K | Added$244.2K |
| Vanguard World Fd | — | 6.01K | $725.6K | 0.2% | −$76.2K | Held |
| American Centy Etf Tr | — | 8.79K | $708.5K | 0.2% | $30.8K | Added$40.8K |
| International Business Machs | — | 2.89K | $699.4K | 0.2% | −$155.2K | Added−$154.2K |
| Goldman Sachs Etf Tr | — | 5.49K | $686.5K | 0.2% | −$39.2K | Added−$29.7K |
| Ishares Tr | — | 3.18K | $679K | 0.2% | $10.6K | Cut−$65.6K |
| Mastercard Inc | MA | 1.34K | $667.6K | 0.2% | −$95.2K | Held |
| Dimensional Etf Trust | — | 16.8K | $654.6K | 0.2% | $14.3K | Cut$4.26K |
| Ishares Tr | — | 1.96K | $614.1K | 0.2% | −$18K | Held |
| Meta Platforms, Inc. | META | 1.06K | $604.7K | 0.2% | −$93K | Cut−$108.2K |
| Pimco Etf Tr | — | 11.6K | $604.4K | 0.2% | −$1.84K | Added$165.7K |
| Nvidia Corp | NVDA | 3.36K | $586.5K | 0.2% | −$40.7K | Cut−$89.7K |
| Dimensional Etf Trust | — | 13.6K | $575.5K | 0.2% | −$2.28K | Added$355.6K |
| Johnson & Johnson | JNJ | 2.34K | $571.5K | 0.2% | $87.7K | Cut$71.1K |
| AbbVie Inc. | ABBV | 2.62K | $570.5K | 0.2% | −$28.8K | Cut−$30K |
| Ishares Tr | — | 11.6K | $546.1K | 0.2% | $12.1K | Cut$538 |
| Berkshire Hathaway Inc Del | — | 1.14K | $543.9K | 0.2% | −$26.6K | Cut−$79.9K |
| Vanguard Star Fds | — | 6.62K | $510.2K | 0.2% | $11K | Added$11.6K |
| Schwab Strategic Tr | — | 19.7K | $494.3K | 0.2% | −$22.3K | Held |
| Ge Aerospace | — | 1.73K | $492.1K | 0.2% | −$42.1K | Held |
| Goldman Sachs Etf Tr | — | 11.4K | $491.9K | 0.2% | $17.8K | Added$21.8K |
| American Centy Etf Tr | — | 10.5K | $491K | 0.2% | −$2.8K | Added$35.5K |
| Pepsico Inc | PEP | 3.13K | $486.1K | 0.2% | $31.9K | Added$97.3K |
| Cummins Inc | CMI | 899 | $483.7K | 0.2% | $24.8K | Cut$11.5K |
| Costco Whsl Corp New | — | 483 | $480.9K | 0.2% | $64.8K | Cut$49.2K |
| Wells Fargo Co New | — | 5.78K | $460.1K | 0.2% | −$78.5K | Held |
| Schwab Strategic Tr | — | 9.68K | $452.6K | 0.2% | $11.7K | Cut−$19.1K |
| Home Depot, Inc. | HD | 1.3K | $428.2K | 0.1% | −$14K | Added$111K |
| Broadcom Inc. | AVGO | 1.36K | $421.9K | 0.1% | −$49.9K | Cut−$72K |
| Taiwan Semiconductor Mfg Ltd | — | 1.24K | $419.1K | 0.1% | $42.2K | Cut$18.5K |
| Goldman Sachs Group Inc | — | 492 | $416.2K | 0.1% | −$16.2K | Cut−$47K |
| Netflix Inc | NFLX | 4.32K | $415K | 0.1% | $10.3K | Cut−$32.2K |
| Vanguard Whitehall Fds | — | 2.77K | $409.7K | 0.1% | $12.7K | Cut$5.35K |
| Ishares Tr | — | 8.58K | $408K | 0.1% | −$2.4K | Added$24.9K |
| Schwab Strategic Tr | — | 14.2K | $395.9K | 0.1% | $9.1K | Cut$8.28K |
| GE Vernova Inc. | GEV | 450 | $392.8K | 0.1% | $98.7K | Held |
| RTX Corp | RTX | 2.01K | $388.5K | 0.1% | $18.8K | Added$26.5K |
| Procter And Gamble Co | PG | 2.68K | $387.3K | 0.1% | $2.95K | Cut$516 |
| Deere & Co | DE | 684 | $385.3K | 0.1% | $66.8K | Cut$62.7K |
| Coca Cola Co | KO | 5.02K | $381.6K | 0.1% | $30.8K | Cut$23.1K |
| Merck & Co., Inc. | MRK | 3.05K | $366.4K | 0.1% | $45.8K | Held |
| Comfort Sys Usa Inc | — | 264 | $364.1K | 0.1% | $117.7K | Held |
| Schwab Strategic Tr | — | 7.63K | $353.6K | 0.1% | $13.8K | Cut$13.5K |
| Vanguard Bd Index Fds | — | 4.7K | $346.1K | 0.1% | −$2.02K | Held |
| Amazon Com Inc | AMZN | 1.62K | $337.2K | 0.1% | −$36.5K | Held |
| Schwab Strategic Tr | — | 10.5K | $323.5K | 0.1% | $34.3K | Held |
| Vanguard Index Fds | — | 3.47K | $307.4K | 0.1% | $726 | Added$1.35K |
| Ishares Tr | — | 3.15K | $301.1K | 0.1% | $1.67K | Cut−$1.09K |
| Yum Brands Inc | YUM | 1.92K | $298.1K | 0.1% | — | New |
| Truist Finl Corp | — | 6.49K | $298.1K | 0.1% | −$21K | Cut−$49.3K |
| Ishares Tr | — | 2.8K | $298K | 0.1% | −$517 | Cut−$3.83K |
| Southern Co | — | 3.05K | $294.1K | 0.1% | $28.4K | Cut−$6.13K |
| Mondelez Intl Inc | — | 4.95K | $285.1K | 0.1% | $18.9K | Cut−$8.8K |
| Schwab Strategic Tr | — | 5.79K | $283.2K | 0.1% | $21.5K | Cut$7.92K |
| Goldman Sachs Etf Tr | — | 6.47K | $279.1K | 0.1% | $1.23K | Cut−$12.4K |
| Schwab Strategic Tr | — | 9.07K | $276.6K | 0.1% | $8.07K | Cut−$603 |
| Goldman Sachs Etf Tr | — | 3.66K | $273.1K | 0.1% | −$3.97K | Held |
| American Centy Etf Tr | — | 6.57K | $272.7K | 0.1% | −$2.25K | Added$26.4K |
| Autonation, Inc. | AN | 1.38K | $270.2K | 0.1% | −$15.5K | Cut−$21.3K |
| Commercial Metals Co | CMC | 4.38K | $268.9K | 0.1% | −$34.1K | Cut−$46.9K |
| Applied Matls Inc | — | 781 | $266.9K | 0.1% | — | New |
| Schwab Strategic Tr | — | 8.08K | $266.3K | 0.1% | $1.62K | Cut−$5.13K |
| Schwab Strategic Tr | — | 10.6K | $262.4K | 0.1% | $7.53K | Held |
| J P Morgan Exchange Traded F | — | 5.12K | $258.9K | 0.1% | $103 | Held |
| Moodys Corp | — | 589 | $257K | 0.1% | −$43.9K | Held |
| Altria Group, Inc. | MO | 3.79K | $250K | 0.1% | $31.6K | Cut−$48.9K |
| Pimco Etf Tr | — | 4.75K | $239.4K | 0.1% | $54 | Added$103.3K |
| Ishares Tr | — | 2.4K | $238.6K | 0.1% | −$1.47K | Cut−$1.77K |
| Abbott Labs | ABT | 2.31K | $236.9K | 0.1% | −$51.7K | Added−$49.7K |
| Vertex Pharmaceuticals Inc | — | 530 | $236.7K | 0.1% | −$3.46K | Added$6.81K |
| Schwab Strategic Tr | — | 8.08K | $235.3K | 0.1% | −$28.2K | Held |
| Bjs Whsl Club Hldgs Inc | — | 2.38K | $234.7K | 0.1% | $20K | Cut$18.5K |
| Philip Morris Intl Inc | — | 1.41K | $233.3K | 0.1% | $6.98K | Cut−$13.1K |
| Verizon Communications Inc | VZ | 4.54K | $228K | 0.1% | — | New |
| Texas Instrs Inc | — | 1.17K | $226.2K | 0.1% | $24.1K | Cut$10.4K |
| Schwab Strategic Tr | — | 6.95K | $225.5K | 0.1% | $6.4K | Cut$4.51K |
| Intuitive Surgical Inc | ISRG | 489 | $225.4K | 0.1% | −$50.2K | Added−$44.2K |
| Disney Walt Co | — | 2.31K | $222.1K | 0.1% | −$37.2K | Added−$21K |
| Vanguard Charlotte Fds | — | 4.51K | $216.6K | 0.1% | −$1.22K | Held |
| Mcdonalds Corp | MCD | 690 | $214.4K | 0.1% | $3.56K | Cut$3.25K |
| Alphabet Inc | — | 747 | $214.3K | 0.1% | −$16.2K | Added$26K |
| Cisco Sys Inc | — | 2.75K | $213.8K | 0.1% | — | New |
| Dominion Energy, Inc | D | 3.43K | $211.9K | 0.1% | $11.1K | Cut$8.49K |
| Invesco Exch Trd Slf Idx Fd | — | 10.2K | $199.5K | 0.1% | −$460 | Held |
| Invesco Exch Trd Slf Idx Fd | — | 10.1K | $198.6K | 0.1% | −$1.16K | Held |
| Invesco Exch Trd Slf Idx Fd | — | 9.71K | $198.3K | 0.1% | −$1.72K | Held |
| Invesco Exch Trd Slf Idx Fd | — | 10.6K | $197.9K | 0.1% | −$1.85K | Held |
| Ishares Tr | — | 1.99K | $193.4K | 0.1% | $1.31K | Added$62.1K |
| Etf Ser Solutions | — | 4.91K | $177.2K | 0.1% | −$7.92K | Held |
| Manager Directed Portfolios | — | 17K | $176K | 0.1% | −$1.17K | Added$2.25K |
| Vanguard Index Fds | — | 698 | $136.9K | 0.0% | $3.64K | Cut−$1.71K |
| Ishares Tr | — | 2.68K | $112.1K | 0.0% | $832 | Cut−$6.47K |
| Schwab Strategic Tr | — | 2.76K | $105.7K | 0.0% | $6.08K | Cut$5.86K |
| Ishares Tr | — | 1.98K | $84.1K | 0.0% | $6.15K | Cut−$3.01K |
| Vanguard Scottsdale Fds | — | 1.27K | $74.3K | 0.0% | −$241 | Held |
| Ishares Tr | — | 686 | $72.8K | 0.0% | −$634 | Added$2.13K |
| Vanguard Index Fds | — | 253 | $72.7K | 0.0% | −$769 | Held |
| Vanguard Growth Etf | — | 152 | $66.4K | 0.0% | −$7.76K | Held |
| Dimensional Etf Trust | — | 1.85K | $65K | 0.0% | $3.99K | Cut$3.96K |
| Ishares Inc | — | 1.33K | $60.5K | 0.0% | $1.73K | Held |
| Schwab Strategic Tr | — | 1.9K | $58.8K | 0.0% | $1.69K | Cut−$9.32K |
| Ishares Tr | — | 388 | $58.7K | 0.0% | $3.98K | Cut$2.71K |
| American Centy Etf Tr | — | 703 | $56.7K | 0.0% | $3.4K | Held |
| Ishares Tr | — | 600 | $52K | 0.0% | $1.2K | Held |
| Dimensional World Equity | — | 669 | $49.4K | 0.0% | −$134 | Held |
| American Centy Etf Tr | — | 855 | $37.6K | 0.0% | $419 | Cut$245 |
| Ishares Tr | — | 375 | $37.5K | 0.0% | −$1.89K | Held |
| Ishares Tr | — | 80 | $34.1K | 0.0% | −$3.66K | Added−$2.81K |
| Etf Ser Solutions | — | 1.38K | $34K | 0.0% | $470 | Held |
| Schwab Strategic Tr | — | 1.56K | $33.5K | 0.0% | $922 | Added$1.42K |
| Ishares Tr | — | 400 | $28.1K | 0.0% | — | New |
| Ishares Tr | — | 300 | $27K | 0.0% | −$1.36K | Held |
| Ishares Tr | — | 1.07K | $25.8K | 0.0% | $11 | Cut−$159 |
| American Centy Etf Tr | — | 197 | $21.8K | 0.0% | $1.67K | Cut−$4.85K |
| Pimco Etf Tr | — | 213 | $21.4K | 0.0% | $49 | Held |
| Ishares Tr | — | 539 | $20.8K | 0.0% | $325 | Held |
| Pimco Etf Tr | — | 191 | $18.3K | 0.0% | −$23 | Cut−$4.34K |
| Ishares Tr | — | 258 | $17.6K | 0.0% | −$410 | Held |
| Vanguard Index Fds | — | 65 | $17K | 0.0% | $258 | Held |
| Vanguard Index Fds | — | 77 | $16.7K | 0.0% | $420 | Held |
| Vanguard Index Fds | — | 46 | $14.9K | 0.0% | −$418 | Added$6.71K |
| Ishares Tr | — | 118 | $12.9K | 0.0% | −$141 | Held |
| Pimco Etf Tr | — | 138 | $12.7K | 0.0% | −$78 | Added$567 |
| Vanguard Index Fds | — | 34 | $8.75K | 0.0% | −$741 | Held |
| J P Morgan Exchange Traded F | — | 91 | $8.56K | 0.0% | $96 | Held |
| Ishares Tr | — | 23 | $8.53K | 0.0% | — | New |
| Ishares Tr | — | 61 | $8.44K | 0.0% | −$190 | Held |
| Vanguard Bd Index Fds | — | 92 | $7.1K | 0.0% | −$64 | Held |
| Ishares Tr | — | 45 | $6.54K | 0.0% | $211 | Held |
| Vanguard Scottsdale Fds | — | 68 | $5.39K | 0.0% | −$32 | Held |
| Ishares Tr | — | 27 | $4.56K | 0.0% | $2 | Held |
| J P Morgan Exchange Traded F | — | 65 | $4.48K | 0.0% | $195 | Held |
| Ishares Tr | — | 21 | $4.03K | 0.0% | −$143 | Held |
| Ishares Tr | — | 40 | $3.82K | 0.0% | −$28 | Held |
| Ishares Tr | — | 50 | $3.72K | 0.0% | $147 | Held |
| Ishares Tr | — | 40 | $3.47K | 0.0% | −$18 | Held |
| Ishares Tr | — | 60 | $2.77K | 0.0% | $47 | Held |
| American Centy Etf Tr | — | 37 | $2.73K | 0.0% | −$23 | Held |
| Ishares Tr | — | 50 | $2.67K | 0.0% | −$440 | Cut−$1.68K |
| Schwab Strategic Tr | — | 58 | $1.45K | 0.0% | −$10 | Held |
| Ishares Tr | — | 5 | $1.2K | 0.0% | −$52 | Held |
| Vanguard Scottsdale Fds | — | 21 | $986 | 0.0% | −$3 | Held |
Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.