Investor
Holland Advisory Services, Inc.
CIK 0001890183 · filed 2026-04-07 · SEC filing
13F book
$74.6M
Positions
47
4 new · 2 sold
Largest name
28.8%
Ishares Tr
Est. mark
−$430.3K
Price effect on 43 names still held. Flow $966.5K.
| Name | Ticker | Shares | Value | Weight | Est. mark | Change |
|---|---|---|---|---|---|---|
| Ishares Tr | — | 32.9K | $21.5M | 28.8% | −$1.04M | Added−$1M |
| Ishares Tr | — | 264.7K | $17.9M | 23.9% | $405K | Cut$199K |
| Ishares Tr | — | 79.4K | $9.87M | 13.2% | $327.8K | Cut$279.4K |
| Vanguard Index Fds | — | 7.69K | $2.47M | 3.3% | −$111K | Cut−$120.1K |
| Apple Inc. | AAPL | 7.65K | $1.94M | 2.6% | −$138.2K | Added−$137.7K |
| Microsoft Corp | MSFT | 3.32K | $1.23M | 1.6% | −$376.5K | Added−$375.7K |
| Philip Morris Intl Inc | — | 6.97K | $1.15M | 1.5% | $34.5K | Cut−$60.8K |
| Jpmorgan Chase & Co. | — | 3.86K | $1.14M | 1.5% | −$100.9K | Added−$23.6K |
| Ishares Tr | — | 8.82K | $1.13M | 1.5% | −$77.7K | Added−$77.4K |
| Fidelity Wise Origin Bitcoin | — | 17.1K | $1.01M | 1.3% | — | New |
| Ishares Tr | — | 10.9K | $988.9K | 1.3% | $11.7K | Cut−$1.73K |
| Walmart Inc. | WMT | 6.99K | $869.1K | 1.2% | $90.1K | Cut$85.8K |
| Exxon Mobil Corp | — | 4.91K | $832.7K | 1.1% | $242.1K | Held |
| Mcdonalds Corp | MCD | 2.5K | $775.6K | 1.0% | $12.8K | Cut$8.49K |
| Caterpillar Inc | CAT | 865 | $612.6K | 0.8% | $116.6K | Added$117.4K |
| Johnson & Johnson | JNJ | 2.43K | $593.7K | 0.8% | $88K | Added$107.6K |
| Vanguard Index Fds | — | 2.94K | $576K | 0.8% | $15.2K | Cut−$2.22K |
| Chevron Corp New | CVX | 2.63K | $543.5K | 0.7% | $143.2K | Held |
| Procter And Gamble Co | PG | 3.74K | $540.3K | 0.7% | $4.27K | Added$4.41K |
| Amgen Inc | AMGN | 1.47K | $518.1K | 0.7% | $36.2K | Added$37.3K |
| Altria Group, Inc. | MO | 7.71K | $508.8K | 0.7% | $64.2K | Held |
| Dell Technologies Inc. | DELL | 2.83K | $465.1K | 0.6% | $107.8K | Added$110K |
| Ishares Tr | — | 4.09K | $462.9K | 0.6% | −$41.6K | Added−$41.1K |
| Mondelez Intl Inc | — | 7.71K | $444.3K | 0.6% | $29.3K | Added$30.2K |
| Brown & Brown, Inc. | BRO | 6.43K | $419.1K | 0.6% | −$93.1K | Cut−$143.9K |
| Ishares Tr | — | 2.8K | $407.6K | 0.5% | $13.1K | Added$14K |
| Vanguard Specialized Funds | — | 1.78K | $382.8K | 0.5% | −$8.4K | Held |
| Hubbell Inc | HUBB | 767 | $376.3K | 0.5% | $35.8K | Held |
| Nvidia Corp | NVDA | 2.02K | $351.8K | 0.5% | −$24.4K | Held |
| Cisco Sys Inc | — | 4.3K | $333.5K | 0.4% | $2.46K | Added$3.54K |
| Ishares Tr | — | 1.01K | $316.2K | 0.4% | −$9.48K | Added−$9.17K |
| Select Sector Spdr Tr | — | 6.37K | $314.5K | 0.4% | −$34.4K | Held |
| Vanguard Index Fds | — | 1.42K | $308.5K | 0.4% | $7.78K | Added$8.43K |
| Pinnacle West Cap Corp | — | 2.98K | $299.8K | 0.4% | $35.9K | Held |
| International Business Machs | — | 1.18K | $285K | 0.4% | −$63K | Added−$61.5K |
| Merck & Co., Inc. | MRK | 2.36K | $283.9K | 0.4% | $35.5K | Held |
| Carnival Corp Ltd. | CCL | 10.4K | $270.1K | 0.4% | −$48.4K | Added−$47.2K |
| Travelers Companies, Inc. | TRV | 860 | $250.8K | 0.3% | — | New |
| Visa Inc. | V | 825 | $249.2K | 0.3% | −$40K | Held |
| Disney Walt Co | — | 2.49K | $240.3K | 0.3% | −$43.4K | Cut−$49K |
| 3M CO | MMM | 1.59K | $230.3K | 0.3% | −$23.6K | Held |
| Southern Co | — | 2.38K | $229.8K | 0.3% | $22K | Added$24.4K |
| Ishares Tr | — | 1.63K | $215.4K | 0.3% | $1.44K | Added$1.57K |
| Rio Tinto Plc | — | 2.31K | $215.4K | 0.3% | — | New |
| Bank America Corp | — | 4.41K | $214.9K | 0.3% | −$27.5K | Added−$27.3K |
| Comcast Corp New | — | 7.41K | $212.8K | 0.3% | −$8.75K | Added−$8.72K |
| Invesco Qqq Tr | — | 355 | $205K | 0.3% | — | New |
Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.