Investor
HF Advisory Group, LLC
CIK 0001963169 · filed 2026-04-21 · SEC filing
13F book
$293.4M
Positions
166
7 new · 9 sold
Largest name
3.1%
Ishares Tr
Est. mark
−$1.8M
Price effect on 159 names still held. Flow $8.6M.
| Name | Ticker | Shares | Value | Weight | Est. mark | Change |
|---|---|---|---|---|---|---|
| Ishares Tr | — | 130.9K | $9.18M | 3.1% | $96.2K | Added$390.7K |
| Ishares Tr | — | 268.8K | $7.18M | 2.4% | −$142.5K | Added$477.9K |
| Verizon Communications Inc | VZ | 129.5K | $6.5M | 2.2% | $1.19M | Added$1.39M |
| Spdr Series Trust | — | 35K | $6.23M | 2.1% | $86.8K | Added$193K |
| Microsoft Corp | MSFT | 16.5K | $6.11M | 2.1% | −$1.48M | Added−$201.8K |
| Alphabet Inc | — | 20.4K | $5.86M | 2.0% | −$550.8K | Cut−$1.79M |
| Plains Gp Hldgs L P | — | 228K | $5.54M | 1.9% | $1.16M | Added$1.22M |
| State Srt Spdr Prtfl Hgh | — | 229.2K | $5.34M | 1.8% | −$73.3K | Added$386.8K |
| Jpmorgan Chase & Co. | — | 18.1K | $5.33M | 1.8% | −$474.3K | Added−$116.3K |
| Tc Energy Corp | — | 83.7K | $5.24M | 1.8% | $601K | Added$881.5K |
| Amazon Com Inc | AMZN | 22.7K | $4.73M | 1.6% | −$457.4K | Added$43.7K |
| Berkshire Hathaway Inc Del | — | 9.8K | $4.7M | 1.6% | −$207.7K | Added$244.7K |
| Shell Plc | — | 49K | $4.56M | 1.6% | $896.9K | Added$1.18M |
| Exxon Mobil Corp | — | 25.9K | $4.39M | 1.5% | $1.28M | Cut$1.06M |
| Wells Fargo Co New | — | 54.6K | $4.35M | 1.5% | −$742.5K | Cut−$772.2K |
| Doubleline Etf Trust | — | 137.7K | $4.25M | 1.4% | −$176.1K | Added$142.8K |
| Kenvue Inc. | KVUE | 239.5K | $4.13M | 1.4% | −$2.3K | Added$159.5K |
| Southern Co | — | 42.1K | $4.06M | 1.4% | $331.3K | Added$959.8K |
| Spdr Series Trust | — | 52.5K | $4.02M | 1.4% | −$193K | Cut−$198.7K |
| Meta Platforms, Inc. | META | 6.88K | $3.94M | 1.3% | −$540.2K | Added−$115.7K |
| Pepsico Inc | PEP | 23.6K | $3.67M | 1.3% | $249.4K | Added$624.3K |
| Schwab Charles Corp | — | 38.4K | $3.61M | 1.2% | −$223K | Added−$150.5K |
| Philip Morris Intl Inc | — | 21.2K | $3.5M | 1.2% | $104.6K | Cut−$476.7K |
| RTX Corp | RTX | 18K | $3.47M | 1.2% | $165.8K | Added$272.3K |
| At&T Inc | — | 116.9K | $3.39M | 1.2% | $442K | Added$742.4K |
| Conocophillips | COP | 25.5K | $3.36M | 1.1% | $978.3K | Cut$955.4K |
| Booking Holdings Inc. | BKNG | 788 | $3.32M | 1.1% | −$824.6K | Added−$546.5K |
| Invesco Qqq Tr | — | 5.66K | $3.27M | 1.1% | −$209.7K | Cut−$250.9K |
| Vanguard World Fd | — | 13.6K | $3.22M | 1.1% | −$202K | Cut−$247.9K |
| Vodafone Group Plc New | — | 210.5K | $3.16M | 1.1% | $380.9K | Cut$205.8K |
| Taiwan Semiconductor Mfg Ltd | — | 9.27K | $3.13M | 1.1% | $315.7K | Cut$88.4K |
| Spdr Series Trust | — | 34.1K | $3.12M | 1.1% | $76.7K | Added$172.1K |
| Nisource Inc. | NI | 65.1K | $3.04M | 1.0% | $290.5K | Added$562.9K |
| British Amern Tob Plc | — | 51K | $2.98M | 1.0% | $89K | Added$262.6K |
| Gilead Sciences, Inc. | GILD | 20.9K | $2.92M | 1.0% | $342.2K | Added$390K |
| Truist Finl Corp | — | 62.2K | $2.86M | 1.0% | −$201.6K | Cut−$204.2K |
| Ishares Tr | — | 20.1K | $2.84M | 1.0% | −$151.7K | Cut−$197.3K |
| Kilroy Rlty Corp | KRC | 97.8K | $2.76M | 0.9% | −$640.5K | Added$144.3K |
| Apple Inc. | AAPL | 10.8K | $2.74M | 0.9% | −$195.3K | Cut−$221.1K |
| Altria Group, Inc. | MO | 41.5K | $2.74M | 0.9% | $313.7K | Added$564.3K |
| Pfizer Inc | PFE | 94K | $2.64M | 0.9% | $283.5K | Added$420.2K |
| Nvidia Corp | NVDA | 15.1K | $2.63M | 0.9% | −$182.3K | Cut−$236K |
| Visa Inc. | V | 8.6K | $2.6M | 0.9% | −$399.1K | Added−$286.7K |
| Applied Matls Inc | — | 7.13K | $2.44M | 0.8% | $605.1K | Cut−$69.5K |
| Wisdomtree Tr | — | 45.8K | $2.41M | 0.8% | $39.8K | Added$223.1K |
| Texas Instrs Inc | — | 12.3K | $2.38M | 0.8% | $253K | Cut$212.9K |
| General Mls Inc | GIS | 59.1K | $2.2M | 0.7% | −$450.8K | Added−$60.8K |
| General Dynamics Corp | GD | 6.37K | $2.19M | 0.7% | $38.5K | Added$207.7K |
| Elevance Health Inc Formerly | — | 7.09K | $2.07M | 0.7% | −$391K | Added−$297.3K |
| Unilever Plc | — | 35.8K | $2.04M | 0.7% | −$263.3K | Added−$3.24K |
| Vanguard World Fd | — | 2.9K | $2.03M | 0.7% | −$163.2K | Cut−$304.9K |
| Analog Devices Inc | ADI | 6.34K | $2.02M | 0.7% | $298.1K | Cut$160.3K |
| Healthpeak Properties, Inc. | DOC | 119.5K | $1.96M | 0.7% | $32.8K | Added$455.8K |
| Lloyds Banking Group Plc | — | 388.4K | $1.95M | 0.7% | −$104.9K | Cut−$278.9K |
| Sanofi Sa | — | 40.1K | $1.93M | 0.7% | −$9.28K | Added$327.2K |
| Carmax Inc | KMX | 46.4K | $1.93M | 0.7% | $135.5K | Added$149.1K |
| Invesco Exchange Traded Fd T | — | 25.3K | $1.91M | 0.6% | $3.45K | Added$42.1K |
| Mckesson Corp | MCK | 2.19K | $1.9M | 0.6% | $93.8K | Added$198.6K |
| Comcast Corp New | — | 65.4K | $1.88M | 0.6% | −$66.7K | Added$187.2K |
| Tesla, Inc. | TSLA | 5K | $1.86M | 0.6% | −$389.6K | Cut−$421.1K |
| Pacer Fds Tr | — | 29.5K | $1.84M | 0.6% | $66.3K | Added$172.7K |
| Novartis Ag | — | 12K | $1.84M | 0.6% | $177.1K | Added$194.3K |
| Oracle Corp | — | 12.3K | $1.82M | 0.6% | −$340K | Added$429.5K |
| Eli Lilly & Co | LLY | 1.97K | $1.81M | 0.6% | −$304.9K | Cut−$366.2K |
| Marriott Intl Inc New | — | 5.47K | $1.79M | 0.6% | $91.8K | Added$93.5K |
| Salesforce, Inc. | CRM | 9.41K | $1.76M | 0.6% | −$571.2K | Added−$177.7K |
| Spdr Series Trust | — | 63.8K | $1.63M | 0.6% | −$7.58K | Added$135.2K |
| Wisdomtree Tr | — | 32.4K | $1.63M | 0.6% | $595 | Added$101.9K |
| Medtronic Plc | MDT | 18.6K | $1.61M | 0.5% | −$156.3K | Added$17.9K |
| Spdr Series Trust | — | 11.9K | $1.59M | 0.5% | $11.8K | Cut−$148.1K |
| Becton Dickinson & Co | BDX | 9.67K | $1.52M | 0.5% | −$208.9K | Added$419.4K |
| Spdr Series Trust | — | 17.5K | $1.49M | 0.5% | $8.18K | Added$114.4K |
| Ishares Tr | — | 19.3K | $1.47M | 0.5% | $27.3K | Cut$7.98K |
| Enbridge Inc | — | 27.2K | $1.47M | 0.5% | $169.5K | Added$187.3K |
| Fidelity Covington Trust | — | 53.8K | $1.45M | 0.5% | $994 | Added$136.2K |
| International Flavors&Fragra | — | 17.6K | $1.28M | 0.4% | $83K | Added$193.4K |
| Spdr S&P 500 Etf Tr | — | 1.96K | $1.27M | 0.4% | −$62.2K | Cut−$79.9K |
| Ishares Tr | — | 13.2K | $1.26M | 0.4% | $6.76K | Added$45.8K |
| Wisdomtree Tr | — | 28.5K | $1.26M | 0.4% | $15.5K | Added$69.4K |
| Vanguard Growth Etf | — | 2.87K | $1.25M | 0.4% | −$143.4K | Added−$115K |
| Iqvia Hldgs Inc | — | 7.23K | $1.23M | 0.4% | −$396.9K | Cut−$603.4K |
| Omnicom Group Inc. | OMC | 16K | $1.21M | 0.4% | −$76.5K | Added$69.7K |
| Ishares Tr | — | 15.2K | $1.19M | 0.4% | −$16.2K | Cut−$49.3K |
| Bank New York Mellon Corp | — | 9.96K | $1.18M | 0.4% | $25.2K | Cut−$20.6K |
| Mastercard Inc | MA | 2.31K | $1.15M | 0.4% | −$164.2K | Cut−$304K |
| Adobe Inc. | ADBE | 4.74K | $1.15M | 0.4% | −$417.7K | Added−$216.4K |
| Ferguson Enterprises Inc | — | 4.92K | $1.15M | 0.4% | — | New |
| Global X Fds | — | 66.7K | $1.14M | 0.4% | −$34.7K | Cut−$38.5K |
| Starbucks Corp | SBUX | 12.7K | $1.14M | 0.4% | $68.6K | Cut−$91K |
| Wisdomtree Tr | — | 23.1K | $1.1M | 0.4% | −$9.94K | Added$38.6K |
| Bank America Corp | — | 22.3K | $1.09M | 0.4% | −$139.7K | Cut−$223.3K |
| Pimco Dynamic Income Fd | — | 61.4K | $1.05M | 0.4% | −$35.6K | Added−$1.6K |
| Johnson & Johnson | JNJ | 4.17K | $1.02M | 0.3% | $156.4K | Cut$67.2K |
| Disney Walt Co | — | 10.3K | $993K | 0.3% | −$179.2K | Cut−$246.3K |
| United Parcel Service Inc | UPS | 10.1K | $989.6K | 0.3% | −$8.13K | Cut−$34K |
| Cardinal Health Inc | CAH | 4.67K | $987.3K | 0.3% | $27.1K | Cut−$86.9K |
| Spdr Series Trust | — | 7.19K | $986K | 0.3% | $42.8K | Cut−$64.2K |
| Check Point Software Tech Lt | — | 6.58K | $939.2K | 0.3% | −$166.5K | Added$215.9K |
| Waste Mgmt Inc Del | — | 3.99K | $917.4K | 0.3% | $39.5K | Added$57.4K |
| Williams Cos Inc | — | 12.3K | $896.2K | 0.3% | $156K | Cut$152.1K |
| Ishares Tr | — | 7.26K | $854.6K | 0.3% | −$81.8K | Cut−$120.9K |
| Vanguard Index Fds | — | 4.64K | $854.3K | 0.3% | $32K | Cut−$30.7K |
| Autodesk, Inc. | ADSK | 3.38K | $809.9K | 0.3% | −$182.5K | Added−$144.4K |
| Vanguard Whitehall Fds | — | 8.49K | $800.4K | 0.3% | $28K | Added$206.6K |
| Ecolab Inc. | ECL | 3.01K | $799.8K | 0.3% | $10.6K | Cut−$8.04K |
| Janus Detroit Str Tr | — | 11.1K | $780.6K | 0.3% | −$39.4K | Cut−$73K |
| Vanguard Star Fds | — | 9.82K | $757.3K | 0.3% | $12.8K | Added$183.1K |
| Amgen Inc | AMGN | 2.1K | $740.6K | 0.3% | $51.8K | Cut$2.07K |
| Air Prods & Chems Inc | — | 2.52K | $732.1K | 0.2% | $109.6K | Cut$30.1K |
| Lamar Advertising Co/New | LAMR | 5.7K | $722.5K | 0.2% | $489 | Added$13.4K |
| Coca Cola Co | KO | 9.38K | $713K | 0.2% | $57.6K | Cut$56.9K |
| Welltower Inc. | WELL | 3.34K | $660.1K | 0.2% | $40.3K | Cut$31.4K |
| First Tr Exchange Traded Fd | — | 11.6K | $649.9K | 0.2% | −$47K | Added−$30.9K |
| Qualcomm Inc | — | 4.96K | $639K | 0.2% | −$209.9K | Cut−$268.9K |
| Airbnb, Inc. | ABNB | 5K | $630.8K | 0.2% | −$47.2K | Cut−$68.7K |
| Spdr Series Trust | — | 10.6K | $602.3K | 0.2% | −$2.48K | Cut−$84.6K |
| Lockheed Martin Corp | LMT | 996 | $602.1K | 0.2% | $120.4K | Cut$57.1K |
| Boeing Co | — | 2.97K | $591.3K | 0.2% | −$52.5K | Added−$38.8K |
| Diageo Plc | — | 7.86K | $585.1K | 0.2% | −$92.9K | Cut−$266.9K |
| American Elec Pwr Co Inc | — | 4.45K | $583.1K | 0.2% | $69.1K | Added$78.5K |
| Vanguard World Fd | — | 2.03K | $553.7K | 0.2% | −$31.8K | Cut−$35.9K |
| Mondelez Intl Inc | — | 9.48K | $546.5K | 0.2% | $31.6K | Added$99.7K |
| First Tr Exchange-Traded Fd | — | 2.33K | $545.8K | 0.2% | −$77.8K | Added−$50.2K |
| Amplify Etf Tr | — | 11.8K | $527.6K | 0.2% | $4.15K | Cut−$27.6K |
| Cencora, Inc. | COR | 1.66K | $521.1K | 0.2% | −$39.2K | Cut−$195.6K |
| Ishares Tr | — | 8.78K | $519.8K | 0.2% | $19.6K | Cut−$28.3K |
| Masco Corp | — | 8.57K | $517.6K | 0.2% | −$26.5K | Cut−$29.5K |
| Veeva Sys Inc | — | 2.73K | $479.7K | 0.2% | −$109.9K | Added−$35.9K |
| Automatic Data Processing In | — | 2K | $406.5K | 0.1% | −$108.2K | Cut−$356.4K |
| Gsk Plc | — | 7.32K | $403.9K | 0.1% | $45K | Cut−$20.1K |
| Vaneck Etf Trust | — | 1.05K | $401.6K | 0.1% | $24.1K | Cut−$57.3K |
| Caterpillar Inc | CAT | 558 | $395.7K | 0.1% | $75.9K | Cut$37.5K |
| Pacer Fds Tr | — | 8.52K | $394.1K | 0.1% | $42.8K | Cut$26.9K |
| Select Sector Spdr Tr | — | 3.48K | $379.5K | 0.1% | −$36.4K | Cut−$44.6K |
| Cvs Health Corp | CVS | 5.24K | $376K | 0.1% | −$35.1K | Added$7.23K |
| Spdr Series Trust | — | 2.73K | $374.9K | 0.1% | −$33.7K | Cut−$58.7K |
| Etfis Ser Tr I | — | 16K | $364.8K | 0.1% | −$4.31K | Added$21K |
| Costco Whsl Corp New | — | 338 | $336.5K | 0.1% | $44.8K | Cut$43.9K |
| Ford Mtr Co | — | 28.8K | $332.6K | 0.1% | −$44.7K | Added−$38.6K |
| Alphabet Inc | — | 1.14K | $328.4K | 0.1% | −$29.1K | Cut−$67K |
| Invesco Exchange Traded Fd T | — | 23.8K | $328.2K | 0.1% | −$9.06K | Cut−$10.9K |
| Spdr Series Trust | — | 3.32K | $321K | 0.1% | $8.05K | Cut−$21.3K |
| Spdr Series Trust | — | 14.4K | $320.8K | 0.1% | −$5.21K | Cut−$17.1K |
| Dominion Energy, Inc | D | 5.11K | $315.6K | 0.1% | $16.2K | Added$21K |
| Waters Corp | — | 976 | $290.7K | 0.1% | — | New |
| Amrize Ltd | AMRZ | 5.04K | $282.2K | 0.1% | — | New |
| Ishares Tr | — | 812 | $267K | 0.1% | $22.5K | Cut$3.53K |
| Vanguard Intl Equity Index F | — | 3.53K | $264.9K | 0.1% | $5.43K | Cut−$24.1K |
| Kraft Heinz Co | KHC | 11.3K | $255.1K | 0.1% | −$16.6K | Added$26.7K |
| Vanguard Bd Index Fds | — | 3.23K | $249.3K | 0.1% | −$2.3K | Cut−$19.7K |
| Spdr Series Trust | — | 981 | $249.2K | 0.1% | $12.6K | Cut$9.71K |
| 3M CO | MMM | 1.7K | $247.5K | 0.1% | −$23.6K | Added−$7.33K |
| Valero Energy Corp | — | 999 | $246.7K | 0.1% | — | New |
| First Tr Exchange-Traded Fd | — | 1.21K | $243K | 0.1% | −$6.9K | Cut−$53.8K |
| Wisdomtree Tr | — | 5.58K | $242.3K | 0.1% | −$3.23K | Added$6.68K |
| Chevron Corp New | CVX | 1.16K | $239.9K | 0.1% | — | New |
| Aon plc | AON | 739 | $238.5K | 0.1% | — | New |
| Palo Alto Networks Inc | PANW | 1.44K | $231K | 0.1% | −$34.4K | Held |
| Ishares Tr | — | 2.37K | $222.2K | 0.1% | −$5.47K | Added$73 |
| Home Depot, Inc. | HD | 665 | $218.7K | 0.1% | −$9.95K | Added−$4.03K |
| Clorox Co Del | — | 2.07K | $214.1K | 0.1% | — | New |
| Ishares Tr | — | 4.14K | $209.5K | 0.1% | $195 | Cut−$21.3K |
| Ishares Tr | — | 6.72K | $203.8K | 0.1% | −$4.32K | Cut−$27.1K |
| Telefonaktiebolaget Lm Erics | — | 17.3K | $194.7K | 0.1% | $22.5K | Added$60.5K |
| Cornerstone Strategic Invest | — | 24.5K | $178.4K | 0.1% | −$25.5K | Added−$18.7K |
| Cornerstone Total Return Fd | — | 19.1K | $132.4K | 0.0% | −$19.5K | Added−$14.7K |
Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.