13F

Investor

Herold Advisors, Inc.

CIK 0001891713 · filed 2026-05-15 · SEC filing

13F book

$455.3M

Positions

263

23 new · 7 sold

Largest name

4.7%

Apple Inc. · AAPL

Est. mark

−$6.64M

Price effect on 240 names still held. Flow $14.5M.
NameTickerSharesValueWeightEst. markChange
Apple Inc.AAPL83.9K$21.3M4.7%−$1.48MAdded−$959.3K
Nvidia CorpNVDA113.8K$19.8M4.4%−$1.38MCut−$1.42M
Microsoft CorpMSFT36.6K$13.6M3.0%−$4.12MAdded−$3.99M
Exxon Mobil Corp65.3K$11.1M2.4%$3.22MCut$3.19M
Eli Lilly & CoLLY10.2K$9.38M2.1%−$1.58MCut−$1.85M
American Centy Etf Tr84.3K$9.37M2.1%−$48.2KAdded$407.9K
Dimensional Etf Trust132.1K$9.37M2.1%−$377.8KAdded$771.9K
Walmart Inc.WMT70.5K$8.76M1.9%$906.9KCut$869.5K
Jpmorgan Chase & Co.28.9K$8.5M1.9%−$808.4KAdded−$783.4K
Mastercard IncMA15.8K$7.89M1.7%−$1.09MAdded−$881.5K
AbbVie Inc.ABBV35.1K$7.63M1.7%−$386KHeld
Dimensional Etf Trust174K$7.35M1.6%−$53.4KAdded$661.5K
American Centy Etf Tr174.4K$7.25M1.6%−$62.6KAdded$397.2K
Alphabet Inc24.9K$7.16M1.6%−$633.8KCut−$960.8K
American Centy Etf Tr90.6K$7.02M1.5%−$82.8KAdded$944.2K
Visa Inc.V22.7K$6.85M1.5%−$1.08MAdded−$954.4K
Chevron Corp NewCVX27.5K$5.69M1.2%$1.5MCut$1.42M
Amphenol Corp New40.8K$5.15M1.1%−$334.9KAdded$4.73K
Ishares Tr96.8K$5.15M1.1%−$54.3KAdded$718.7K
Flexshares Tr98.2K$4.77M1.0%−$42.2KAdded$667K
International Business Machs19.6K$4.75M1.0%−$1.04MAdded−$957.1K
Amazon Com IncAMZN21.7K$4.52M1.0%−$479.6KAdded−$384.8K
Flexshares Tr56.7K$4.44M1.0%−$143.6KAdded$324.5K
Verizon Communications IncVZ86.3K$4.33M1.0%$797.6KAdded$904.1K
Flexshares Tr113.4K$4.3M0.9%$130.2KAdded$555.7K
Dimensional Etf Trust80.2K$4.23M0.9%$202.2KAdded$726.7K
Home Depot, Inc.HD12.8K$4.21M0.9%−$192.6KAdded−$141.6K
Meta Platforms, Inc.META7.01K$4.01M0.9%−$617.1KCut−$650.1K
Etf Ser Solutions68.8K$3.98M0.9%−$70.2KCut−$218.4K
American Centy Etf Tr46.4K$3.94M0.9%$110.5KAdded$329.3K
Merck & Co., Inc.MRK31.7K$3.81M0.8%$452.9KAdded$634.3K
J P Morgan Exchange Traded F74.5K$3.77M0.8%$1.51KCut−$433K
Johnson & JohnsonJNJ15.4K$3.77M0.8%$567.4KAdded$633.7K
Tesla, Inc.TSLA10.1K$3.76M0.8%−$744.2KAdded−$530.1K
Select Sector Spdr Tr59.6K$3.65M0.8%$985.6KCut$876.4K
Brookfield Infrast Partners94.2K$3.4M0.7%$127.7KAdded$189.1K
J P Morgan Exchange Traded F59.9K$3.39M0.7%−$32.7KAdded$49.3K
Procter And Gamble CoPG23.4K$3.38M0.7%$26.2KCut−$174.9K
American Centy Etf Tr30.1K$3.33M0.7%$225.3KAdded$622.7K
Wisdomtree Tr60.6K$3.24M0.7%−$289KAdded$1.86K
Intuitive Surgical IncISRG6.45K$2.97M0.7%−$679.6KHeld
At&T Inc101.7K$2.95M0.6%$415.9KAdded$457.6K
Berkshire Hathaway Inc Del6.15K$2.95M0.6%−$136.2KAdded$27.3K
Chubb Limited9.02K$2.94M0.6%$105.2KAdded$557.9K
Phillips 66PSX16.1K$2.94M0.6%$856.7KCut$843.3K
American Centy Etf Tr35.5K$2.86M0.6%$156.4KAdded$409.8K
Eaton Corp PlcETN7.89K$2.82M0.6%$303.4KAdded$354.2K
Spdr Gold Tr6.28K$2.7M0.6%$213.5KHeld
Wisdomtree Tr29.2K$2.56M0.6%−$46.3KCut−$252.7K
Costco Whsl Corp New2.57K$2.56M0.6%$344.2KCut$240.7K
Cintas CorpCTAS15.1K$2.55M0.6%−$285.7KHeld
Broadcom Inc.AVGO8.22K$2.54M0.6%−$294KAdded−$236.8K
Nextera Energy Inc27K$2.51M0.6%$298.6KAdded$604K
Brookfield Corp62K$2.51M0.5%−$346.2KHeld
J P Morgan Exchange Traded F43.5K$2.42M0.5%−$108.8KAdded−$16.4K
Dimensional Etf Trust53.2K$2.4M0.5%−$87.7KAdded−$42.6K
Capital Group Dividend Value51.8K$2.21M0.5%−$56.1KAdded−$19.7K
Bristol-Myers Squibb Co36K$2.18M0.5%$241.4KCut$233K
Lockheed Martin CorpLMT3.54K$2.14M0.5%$385.2KAdded$596.8K
Pfizer IncPFE75K$2.11M0.5%$227KAdded$329.3K
Shell Plc21.8K$2.03M0.4%$425.8KAdded$426.5K
Oneok Inc /New/OKE22.3K$2.01M0.4%$375.8KCut$229.1K
Alphabet Inc6.9K$1.98M0.4%−$183.8KAdded−$162.3K
RTX CorpRTX10.1K$1.96M0.4%$93.3KAdded$152.6K
Consolidated Edison IncED17.2K$1.95M0.4%$238.8KCut$238K
S&P Global Inc.SPGI4.54K$1.93M0.4%−$441KHeld
Wisdomtree Tr37.6K$1.89M0.4%$766Cut−$280.7K
Caterpillar IncCAT2.63K$1.86M0.4%$356.7KCut$251.3K
Intuit Inc.INTU4.25K$1.84M0.4%−$977KCut−$983.6K
Schwab Strategic Tr60.7K$1.77M0.4%−$211.8KCut−$221.4K
American Centy Etf Tr21.4K$1.73M0.4%$65.7KAdded$306.3K
Qualcomm Inc13K$1.68M0.4%−$550.4KAdded−$550.1K
Bank America Corp33.8K$1.65M0.4%−$204.2KAdded−$148.1K
Corning Inc12K$1.63M0.4%$564.9KAdded$612.5K
Boeing Co8.15K$1.62M0.4%−$139.9KAdded−$57.3K
Nucor CorpNUE9.44K$1.6M0.4%$56.5KHeld
Ishares Silver Tr23.2K$1.58M0.3%$85.1KAdded$105.3K
J P Morgan Exchange Traded F33.7K$1.55M0.3%−$7.43KCut−$48.8K
Mcdonalds CorpMCD4.96K$1.54M0.3%$25.6KCut$22.8K
Deere & CoDE2.7K$1.52M0.3%$264.2KAdded$264.8K
Goldman Sachs Group Inc1.79K$1.51M0.3%−$58.5KAdded−$45.8K
J P Morgan Exchange Traded F21K$1.51M0.3%−$51.5KAdded$168K
Prologis Inc.11.2K$1.48M0.3%$50.6KAdded$51.9K
Cisco Sys Inc19K$1.47M0.3%$10.6KAdded$12.2K
Goldman Sachs Etf Tr11.7K$1.47M0.3%−$85KCut−$376.2K
Bny Mellon Etf Trust11.2K$1.39M0.3%−$66.9KCut−$115.3K
Morgan Stanley8.17K$1.34M0.3%−$105.8KAdded−$105.6K
Ge Aerospace4.59K$1.3M0.3%−$81KAdded$273.6K
Abbott LabsABT12.5K$1.28M0.3%−$282.5KAdded−$281.3K
Kla CorpKLAC869$1.28M0.3%$223.6KCut$48.6K
Amgen IncAMGN3.62K$1.28M0.3%$89KCut$73.6K
Wisdomtree Tr24K$1.25M0.3%−$63.8KCut−$118.7K
Public Svc Enterprise Grp In15.1K$1.23M0.3%$9.35KAdded$70.9K
Netflix IncNFLX12.5K$1.2M0.3%$26.7KAdded$151K
Lam Research CorpLRCX5.58K$1.19M0.3%$237.1KCut−$79.3K
NIKE, Inc.NKE22K$1.16M0.3%−$234.6KAdded−$210.5K
First Tr Exchange Traded Fd16.7K$1.14M0.3%−$19.9KCut−$33.8K
Bp Plc23.7K$1.11M0.2%$290.5KCut$288.4K
Spdr Series Trust11.9K$1.09M0.2%$27.7KHeld
American Centy Etf Tr14.6K$1.08M0.2%$37.8KAdded$178.8K
American Centy Etf Tr21.3K$1.08M0.2%−$2.03KAdded$411.8K
National Grid Plc12.6K$1.07M0.2%$88.2KAdded$127.3K
J P Morgan Exchange Traded F17.4K$1.07M0.2%−$32.4KCut−$106.8K
Ishares Tr10.2K$1.04M0.2%$33.6KCut−$63.9K
Citigroup Inc9.16K$1.04M0.2%−$30KHeld
Vanguard Growth Etf2.33K$1.02M0.2%−$119.2KCut−$270.4K
American Tower Corp New5.79K$998.4K0.2%−$17.1KAdded−$4.13K
Wisdomtree Tr14.5K$985.6K0.2%−$39.8KCut−$110.7K
Gilead Sciences, Inc.GILD6.91K$962.7K0.2%$114.9KCut$93K
Vertiv Holdings CoVRT3.77K$943.9K0.2%$333.6KCut$248.9K
T-Mobile Us Inc4.44K$932.5K0.2%$26.6KAdded$160K
Schwab Charles Corp9.53K$895.8K0.2%−$55.4KAdded−$38.1K
Union Pac Corp3.68K$892.8K0.2%$41.6KHeld
Disney Walt Co9.21K$887.7K0.2%−$160.2KCut−$464.9K
Hershey CoHSY4.26K$885K0.2%$110.3KCut$62.3K
Iron Mtn Inc Del8.5K$868.2K0.2%$163.1KCut$150.7K
3M COMMM5.9K$856.8K0.2%−$87.8KCut−$111.7K
Kinder Morgan Inc Del25.5K$856K0.2%$154.2KCut$144.7K
Williams Cos Inc11.7K$853K0.2%$143.3KAdded$173K
Philip Morris Intl Inc5.09K$841.3K0.2%$25.1KCut−$61.5K
Ishares Tr12.7K$840.6K0.2%−$35.6KAdded$120.9K
Bondbloxx Etf Trust16.1K$829.6K0.2%New
Goldman Sachs Etf Tr16.4K$818.3K0.2%−$39.6KAdded$60.5K
Ishares Tr11.6K$817.4K0.2%$8.87KCut−$213.2K
Dimensional Etf Trust21.9K$806.1K0.2%−$27.6KAdded−$19.8K
Allegion plcALLE5.53K$803.5K0.2%−$75.2KAdded−$55.7K
Hubbell IncHUBB1.63K$800.4K0.2%$76.1KCut$38.3K
CIMPRESS plcCMPR10.9K$795.7K0.2%$69.9KHeld
Vanguard Index Fds1.33K$794.7K0.2%−$26.1KAdded$238.6K
Air Prods & Chems Inc2.68K$778.5K0.2%$116.5KHeld
Flexshares Tr10.6K$762.2K0.2%−$1.66KCut−$87.8K
Blackstone Inc.BX6.62K$760.7K0.2%−$259KCut−$265K
Oracle Corp5.12K$753.2K0.2%−$243KAdded−$237.9K
Icici Bank Limited28.9K$749.8K0.2%−$112.9KHeld
Texas Pacific Land Corporati1.55K$734.6K0.2%$227.1KAdded$386.5K
Goldman Sachs Etf Tr14.8K$733.2K0.2%−$36.8KAdded$158.1K
Applied Matls Inc2.1K$719.1K0.2%$178.4KCut−$35.9K
Berkshire Hathaway Inc Del1$718.1K0.2%−$36.7KHeld
Tractor Supply Co15.7K$709.2K0.2%−$73.7KCut−$78.6K
Calamos Dynamic Conv & Incom33.1K$706K0.2%$14.2KAdded$101.1K
Ishares 0-3 Month7K$704.5K0.2%New
J P Morgan Exchange Traded F13K$700.2K0.2%−$3.32KAdded$100.5K
GE Vernova Inc.GEV795$694K0.2%$134.2KAdded$294K
Cvs Health CorpCVS9.48K$680.6K0.1%−$71.4KCut−$122.4K
Crown Castle Inc.CCI8.31K$676K0.1%−$57.7KAdded−$2.47K
Flexshares Tr16.4K$655.3K0.1%−$11.1KCut−$61K
Fidelity Covington Trust11.1K$651K0.1%−$24.5KCut−$100.8K
Invesco Exch Traded Fd Tr Ii11.7K$650.6K0.1%$42.4KCut$27.6K
Advanced Micro Devices IncAMD3.19K$649.8K0.1%−$29.2KAdded$67.7K
Altria Group, Inc.MO9.78K$645.3K0.1%$80.7KAdded$86.9K
Dow Inc.DOW15.4K$640.3K0.1%$280.8KAdded$280.9K
Micron Technology IncMU1.88K$634.8K0.1%$88KAdded$155.6K
BWX Technologies, Inc.BWXT3.09K$631.5K0.1%New
Unitedhealth Group IncUNH2.33K$630.1K0.1%−$138.8KCut−$509.6K
Wisdomtree Tr9.02K$613K0.1%$18.9KAdded$30.7K
American Centy Etf Tr10.6K$603.6K0.1%−$27.2KAdded$127.5K
Flexshares Tr6.4K$601.8K0.1%$8.06KCut−$24.6K
United Parcel Service IncUPS6.09K$598.8K0.1%−$4.69KAdded$25K
Flexshares Tr7.37K$588.6K0.1%−$8.4KCut−$170.3K
Cardinal Health IncCAH2.75K$581.1K0.1%$16KHeld
Vistra Corp.VST3.82K$574.7K0.1%−$31.6KAdded$110.9K
Invesco Qqq Tr992$572.2K0.1%−$18.3KAdded$266.7K
EMCOR Group, Inc.EME772$570K0.1%New
American Express CoAXP1.88K$569.4K0.1%−$115.8KAdded−$64K
Comcast Corp New19.8K$567.1K0.1%−$23.3KCut−$168K
American Centy Etf Tr7.51K$562.3K0.1%$22.9KAdded$110K
BlackRock, Inc.BLK581$558.8K0.1%−$63.1KCut−$503K
First Tr Exchange-Traded Fd11.5K$558.6K0.1%−$4.69KAdded$34.4K
Flexshares Tr24.9K$553.1K0.1%−$3.11KCut−$27.3K
Parker-Hannifin CorpPH614$549.7K0.1%$10KCut$1.21K
Iqvia Hldgs Inc3.2K$545.7K0.1%−$175.6KHeld
Blackrock Muniyield N Y Qual55.3K$530.5K0.1%New
Ishares Tr793$517.8K0.1%New
Coca Cola CoKO6.54K$497.2K0.1%$39.9KAdded$42.9K
Vanguard Specialized Funds2.29K$492.7K0.1%−$10.8KHeld
Pepsico IncPEP3.16K$490.7K0.1%$37.2KHeld
Brookfield Asset Managmt Ltd11K$485.7K0.1%−$89.1KHeld
Martin Marietta Matls Inc815$479.8K0.1%−$27.7KCut−$114.9K
Vanguard Index Fds1.48K$475K0.1%−$21.4KCut−$38.2K
Waste Mgmt Inc Del2.04K$467.9K0.1%$20.6KCut$14K
Invesco Exchange Traded Fd T4.29K$462.2K0.1%−$26.8KHeld
Gsk Plc8.35K$460.9K0.1%$49.9KAdded$63.1K
Invesco Exch Trd Slf Idx Fd7.59K$456.3K0.1%−$7.67KHeld
Wisdomtree Tr11.2K$450.2K0.1%$12.1KCut−$11.3K
Alliancebernstein Hldg L P11.8K$441.8K0.1%−$12.3KCut−$162.3K
Intercontinental Exchange In2.76K$433.9K0.1%−$12.9KCut−$338.8K
Royal Caribbean Group1.53K$422.4K0.1%New
Spdr S&P 500 Etf Tr629$409.2K0.1%−$18.7KAdded$2.77K
National Fuel Gas CoNFG4.3K$404K0.1%$57KAdded$75.8K
Accenture Plc Ireland2.03K$402.5K0.1%−$116.2KAdded−$42.9K
Archer-Daniels-Midland CoADM5.45K$396.2K0.1%$79.1KAdded$97.2K
Palantir Technologies Inc.PLTR2.64K$386.8K0.1%−$80.7KAdded−$68.8K
Select Sector Spdr Tr7.79K$384.7K0.1%−$42.1KCut−$43.4K
United Sts Commodity Index F10.8K$371.8K0.1%−$5.72KHeld
Pimco Dynamic Income Fd21.7K$371.7K0.1%−$9.98KAdded$77.3K
Ishares Tr3.8K$369.5K0.1%$3.65KCut−$111.9K
Ford Mtr Co32K$369K0.1%−$50.5KCut−$303.8K
Ishares Tr13.8K$367.9K0.1%−$7.22KAdded$28.2K
Wp Carey Inc5.39K$366.2K0.1%$19.3KAdded$20.4K
Target CorpTGT2.98K$360.9K0.1%$69.4KAdded$71.8K
Expeditors Intl Wash Inc2.5K$358.1K0.1%−$14.5KHeld
General Mtrs Co4.8K$357.6K0.1%−$29.3KAdded$7.92K
Northfield Bancorp Inc Del25.9K$351K0.1%$54.7KHeld
Vanguard Index Fds1.22K$350.9K0.1%−$3.08KAdded$56.7K
American Centy Etf Tr5.57K$346.7K0.1%$19.8KCut−$6.04K
Brookfield Infrastructure CorpBIPC8.77K$345.4K0.1%−$51.1KAdded−$41.2K
Intel CorpINTC7.82K$344.9K0.1%$55.6KAdded$61.2K
Coherent Corp.COHR1.43K$340.4K0.1%$76.7KHeld
Jabil IncJBL1.28K$340.1K0.1%$48.2KHeld
Vanguard World Fd485$338.7K0.1%−$27.2KCut−$29.5K
Franklin Templeton Etf Tr8.5K$338.3K0.1%$7.48KAdded$21.9K
Schwab Strategic Tr10.9K$334.3K0.1%New
Nuveen New York Amt Qlt Muni32.4K$330.6K0.1%$2.8KAdded$94.1K
Cloudflare, Inc.NET1.52K$313.6K0.1%$14KHeld
ONE Gas, Inc.OGS3.6K$310.1K0.1%$32KHeld
Duke Energy Corp New2.31K$301.9K0.1%New
Illinois Tool Wks Inc1.15K$299.3K0.1%$16.1KHeld
Goldman Sachs Etf Tr4.31K$294.1K0.1%−$20.7KHeld
Zoetis Inc.ZTS2.48K$293.2K0.1%−$18.9KCut−$28.9K
Quanta Svcs Inc525$288.2K0.1%$66.7KCut−$7.21K
Starbucks CorpSBUX3.21K$287.1K0.1%$17.1KAdded$19.8K
Invesco Exch Traded Fd Tr Ii5.71K$283.5K0.1%$9.21KAdded$9.51K
Mondelez Intl Inc4.89K$282.1K0.1%$18.7KCut$7.88K
Fidelity Covington Trust5.06K$279.3K0.1%New
Capital Group Growth Etf6.6K$265.2K0.1%−$28.2KCut−$88.4K
Wisdomtree Tr5.43K$258.2K0.1%−$2.44KCut−$17.5K
Energy Transfer L P13.3K$257.1K0.1%$37.4KHeld
Ishares Tr1.14K$249.8K0.1%$4.64KHeld
Dominion Energy, IncD4.02K$248.7K0.1%$12.9KAdded$14.3K
Wisdomtree Tr5.15K$248.1K0.1%−$2.63KCut−$14.4K
Constellation Energy CorpCEG888$248K0.1%−$53.3KAdded−$6.38K
Direxion Shs Etf Tr2.85K$246.6K0.1%New
J P Morgan Exchange Traded F4.8K$244.7K0.1%$89Cut−$38K
Ishares Gold Tr2.69K$236.7K0.1%New
Flexshares Tr4.26K$234.9K0.1%New
J P Morgan Exchange Traded F2K$234.4K0.1%−$12.3KHeld
Oklo Inc.OKLO4.7K$233.1K0.1%−$104.2KHeld
Nuveen N Y Mun Value Fd27.4K$228.7K0.1%−$5.63KAdded$3.29K
Prudential Finl Inc2.33K$227.7K0.1%−$35.4KCut−$63.6K
Dimensional Etf Trust5.85K$227.4K0.1%New
Select Sector Spdr Tr4.91K$225.3K0.0%New
Select Sector Spdr Tr1.68K$222.7K0.0%New
Blackrock Science & Technolo6.1K$221.8K0.0%−$25.6KCut−$32.5K
Carlyle Group Inc4.5K$217.8K0.0%−$48.2KHeld
Envista Holdings CorpNVST8.55K$216.9K0.0%New
Hewlett Packard Enterprise C9.09K$216.4K0.0%−$1.91KHeld
Invesco Exchange Traded Fd T9.91K$212.3K0.0%$10.2KCut−$11.8K
Conagra Brands Inc.CAG13.3K$209.1K0.0%−$19.1KAdded$1.36K
Pacer Fds Tr3.34K$208.9K0.0%New
Franklin Resources IncBEN8.75K$206.7K0.0%−$2.36KHeld
Travelers Companies, Inc.TRV700$204.2K0.0%$1.13KHeld
Fedex CorpFDX570$203K0.0%New
Nuveen Massachusets Qlt Mun16K$197K0.0%$15.7KHeld
Kkr Income Opportunities Fd12K$132.2K0.0%−$7KAdded−$5.45K
Eaton Vance Tax-Managed Glob13.7K$118.4K0.0%−$11.9KHeld
Jfb Constr Hldgs15K$91.8K0.0%New
Emergent BioSolutions Inc.EBS10K$83K0.0%−$40.6KHeld
Joby Aviation Inc10K$82.6K0.0%−$49.4KHeld
Archer Aviation Inc15.5K$80.1K0.0%−$36KAdded−$34.9K
Pimco New York Munici Income Ii Cf11.4K$78K0.0%New
Gabelli Util Tr11.2K$67.8K0.0%New
Aureus Greenway Hldgs Inc15K$50.9K0.0%New
Gabelli Conv & Inc Secs Fd I10.6K$45.4K0.0%$1.38KHeld

Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.