Investor
BOYAR ASSET MANAGEMENT INC.
CIK 0001218254 · filed 2026-05-08 · SEC filing
13F book
$175.7M
Positions
78
7 new · 4 sold
Largest name
8.7%
Microsoft Corp · MSFT
Est. mark
−$6.8M
Price effect on 71 names still held. Flow $24.8M.
| Name | Ticker | Shares | Value | Weight | Est. mark | Change |
|---|---|---|---|---|---|---|
| Microsoft Corp | MSFT | 41.4K | $15.3M | 8.7% | −$4.62M | Added−$4.37M |
| Jpmorgan Chase & Co. | — | 46.9K | $13.8M | 7.9% | −$1.31M | Added−$1.23M |
| Ameriprise Finl Inc | — | 19.7K | $8.76M | 5.0% | −$875.6K | Added−$592.1K |
| Home Depot, Inc. | HD | 25.5K | $8.39M | 4.8% | −$373.6K | Added−$66.4K |
| Madison Square Grdn Sprt Cor | — | 25.1K | $8.07M | 4.6% | $1.31M | Added$2.66M |
| Bank America Corp | — | 161.3K | $7.86M | 4.5% | −$891.1K | Added$21.1K |
| Uber Technologies, Inc | UBER | 107.5K | $7.73M | 4.4% | −$863.2K | Added$522.8K |
| Bank New York Mellon Corp | — | 47.6K | $5.64M | 3.2% | $120.9K | Cut$19.5K |
| Cisco Sys Inc | — | 63.1K | $4.89M | 2.8% | $30.1K | Added$762.9K |
| Alphabet Inc | — | 15.9K | $4.57M | 2.6% | −$287.6K | Added$1.04M |
| Sphere Entertainment Co. | SPHR | 37.1K | $4.36M | 2.5% | $761K | Added$1.12M |
| Madison Square Garden Entmt | — | 68.3K | $4.03M | 2.3% | $249.5K | Added$1.35M |
| Johnson & Johnson | JNJ | 16.3K | $3.99M | 2.3% | $611.3K | Cut$590.6K |
| Medtronic Plc | MDT | 44.8K | $3.89M | 2.2% | −$58.3K | Added$3.29M |
| Atlanta Braves Hldgs Inc | — | 78.1K | $3.33M | 1.9% | $163.9K | Added$1.35M |
| Comcast Corp New | — | 102.6K | $2.94M | 1.7% | −$98.5K | Added$448.8K |
| Disney Walt Co | — | 29.6K | $2.85M | 1.6% | −$514.3K | Cut−$551.1K |
| Pfizer Inc | PFE | 99.2K | $2.79M | 1.6% | $289.2K | Added$521.3K |
| Marriott Intl Inc New | — | 8.13K | $2.66M | 1.5% | $136.9K | Held |
| Mondelez Intl Inc | — | 44.8K | $2.58M | 1.5% | $170.6K | Cut$165.2K |
| Scotts Miracle-Gro Co | SMG | 40.2K | $2.44M | 1.4% | $70.8K | Added$764.9K |
| Mueller Wtr Prods Inc | — | 82.3K | $2.26M | 1.3% | $214.8K | Added$866.9K |
| Markel Group Inc. | MKL | 1.15K | $2.21M | 1.3% | −$167.7K | Added$678.3K |
| Topgolf Callaway Brands Corp | CALY | 151.2K | $2.1M | 1.2% | $239.7K | Added$832.9K |
| Berkshire Hathaway Inc Del | — | 4.27K | $2.05M | 1.2% | −$43.2K | Added$1.12M |
| Ss&C Technologies Hldgs Inc | — | 26K | $1.76M | 1.0% | −$374.1K | Added$108.2K |
| Citigroup Inc | — | 14.7K | $1.67M | 1.0% | −$48.3K | Cut−$173.8K |
| Mcdonalds Corp | MCD | 5.11K | $1.59M | 0.9% | $26.4K | Cut−$24.7K |
| Global Pmts Inc | — | 23.6K | $1.59M | 0.9% | −$121K | Added$659K |
| Coca Cola Co | KO | 19.6K | $1.49M | 0.8% | $120.4K | Cut$77.4K |
| United Parcel Service Inc | UPS | 14.9K | $1.47M | 0.8% | −$12.1K | Cut−$18.6K |
| Salesforce, Inc. | CRM | 7.69K | $1.44M | 0.8% | — | New |
| Sysco Corp | SYY | 19.6K | $1.39M | 0.8% | −$46.2K | Cut−$82.5K |
| Merck & Co., Inc. | MRK | 11K | $1.33M | 0.8% | $91.5K | Added$686.8K |
| Chubb Limited | — | 4.07K | $1.33M | 0.8% | $31K | Added$625.5K |
| American Express Co | AXP | 4.25K | $1.29M | 0.7% | −$286.8K | Cut−$289.4K |
| Howard Hughes Holdings Inc. | HHH | 20.1K | $1.27M | 0.7% | −$173K | Added$435.3K |
| Waste Mgmt Inc Del | — | 5.49K | $1.26M | 0.7% | $55.3K | Cut−$37.6K |
| Kenvue Inc. | KVUE | 71.6K | $1.23M | 0.7% | −$709 | Cut−$64.9K |
| General Dynamics Corp | GD | 3.34K | $1.15M | 0.7% | $8.23K | Added$723.8K |
| Broadridge Finl Solutions In | — | 7.05K | $1.15M | 0.7% | −$427.9K | Held |
| Cvs Health Corp | CVS | 15.8K | $1.13M | 0.6% | −$118.8K | Cut−$230.2K |
| Iac Inc | PPLI | 28.2K | $1.13M | 0.6% | $12.1K | Added$620.3K |
| Cooper Cos Inc | — | 15.7K | $1.12M | 0.6% | −$84.3K | Added$463.5K |
| Acushnet Hldgs Corp | — | 10.9K | $1.02M | 0.6% | $148.6K | Cut$99.1K |
| Bristol-Myers Squibb Co | — | 16.5K | $1M | 0.6% | $110.9K | Cut$108.9K |
| Restaurant Brands Intl Inc | — | 13.2K | $973.5K | 0.6% | — | New |
| Target Corp | TGT | 7.63K | $924.5K | 0.5% | $178.8K | Cut$164.6K |
| Labcorp Holdings Inc. | LH | 3.41K | $910.4K | 0.5% | $54.4K | Cut−$17.4K |
| News Corp New | — | 36.5K | $908.9K | 0.5% | −$18.3K | Added$506.4K |
| TripAdvisor, Inc. | TRIP | 84.8K | $903.8K | 0.5% | −$243.1K | Added−$3.98K |
| Match Group Inc New | — | 28.3K | $870.4K | 0.5% | −$44.8K | Cut−$180.2K |
| Mgm Resorts International | MGM | 21.9K | $808.8K | 0.5% | $10.6K | Added$66.6K |
| Ge Healthcare Technologies I | — | 11.4K | $808.7K | 0.5% | −$59.2K | Added$360.4K |
| Apple Inc. | AAPL | 3.07K | $779.4K | 0.4% | −$55.5K | Held |
| Intel Corp | INTC | 17.2K | $760.8K | 0.4% | $124.6K | Cut$90.4K |
| Ebay Inc | EBAY | 8.05K | $733.1K | 0.4% | $31.6K | Added$31.7K |
| Liberty Media Corp Del | — | 9.33K | $728.8K | 0.4% | −$93.4K | Added−$9.75K |
| Knife River Corp | KNF | 8.86K | $723.3K | 0.4% | — | New |
| Corning Inc | — | 5.2K | $706.4K | 0.4% | $251.5K | Cut$6.15K |
| GXO Logistics, Inc. | GXO | 11.8K | $614.4K | 0.4% | −$3.18K | Added$402.4K |
| Verizon Communications Inc | VZ | 12.1K | $609.5K | 0.3% | $92.2K | Added$212.7K |
| Alphabet Inc | — | 1.95K | $560.5K | 0.3% | −$52.6K | Cut−$67.1K |
| Cullen Frost Bankers Inc | — | 3.89K | $533.5K | 0.3% | — | New |
| Airbnb, Inc. | ABNB | 4.07K | $514.5K | 0.3% | — | New |
| Townsquare Media, Inc. | TSQ | 86.8K | $471.2K | 0.3% | $10.7K | Added$281.9K |
| CARRIER GLOBAL Corp | CARR | 8.32K | $468.8K | 0.3% | — | New |
| Loews Corp | L | 4.25K | $453.2K | 0.3% | $6.07K | Cut−$37.1K |
| Nasdaq, Inc. | NDAQ | 4.9K | $415.6K | 0.2% | −$59.9K | Held |
| International Business Machs | — | 1.64K | $397.8K | 0.2% | −$88.3K | Held |
| Kla Corp | KLAC | 265 | $390.2K | 0.2% | $68.2K | Held |
| Southern Co | — | 2.77K | $266.9K | 0.2% | $25.8K | Held |
| Schwab Charles Corp | — | 2.81K | $263.6K | 0.1% | −$16.6K | Cut−$26.6K |
| American Intl Group Inc | — | 3.45K | $259.4K | 0.1% | −$35.5K | Held |
| Watsco Inc | — | 583 | $212.1K | 0.1% | — | New |
| Kimberly Clark Corp | KMB | 2.15K | $207.4K | 0.1% | −$9.5K | Held |
| Wendys Co | — | 25.7K | $178.9K | 0.1% | −$35.5K | Cut−$36.5K |
| Conduent Inc | CNDT | 25.5K | $32.6K | 0.0% | −$16.3K | Cut−$16.5K |
Positions as of Q1 2026. 13F filings arrive up to 45 days after quarter-end and omit shorts. Values are quarter-end marks, as filed. Estimated mark is the price effect on shares still held — not realized P&L or investment advice.